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2027 Lamborghini Urus SE Performante review: Track test

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 17 October at 12:00 am

Who's covering this — 1 article

Motoring press
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The quick read

Full coverage

CarExpert·Motoring press·17 October at 12:00 am

2027 Lamborghini Urus SE Performante review: Track test

Lamborghini's mission to defy physics continues with the Urus SE Performante, a premium family SUV with an appetite for racetracks.

Read at CarExpert →

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The quick read

  • Lamborghini's Urus SE Performante is a premium family SUV designed for racetracks
  • The Urus SE Performante defies physics with its performance capabilities
  • Lamborghini's mission is to push the boundaries of what is possible with the Urus SE Performante
  • The Urus SE Performante is a unique offering in the premium SUV segment

For dealers: Australian dealers should take note of the Urus SE Performante's potential to attract high-end customers looking for a unique driving experience

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The arrival of the Urus SE Performante is a wake-up call for Australian dealers who have been relying on traditional SUV sales to drive revenue

What it means for the order bank

The Urus SE Performante's focus on performance and track capability means that dealers will need to be prepared to handle a new type of customer inquiry, one that is focused on the vehicle's racing pedigree and capabilities

This shift in customer interest will require dealers to rethink their sales approach and focus on the vehicle's unique features and benefits, rather than just its luxury appointments

Competitor response and market dynamics

The Urus SE Performante's entry into the market will likely prompt a response from competitors such as Porsche and Ferrari, who will need to reassess their own SUV offerings and consider how to compete with Lamborghini's performance-focused approach

Dealers should be prepared for a potential increase in customer inquiries and comparisons between the Urus SE Performante and other high-performance SUVs

Taking action

This week, dealers can take a decisive action by reviewing their current sales training programs and ensuring that their staff are equipped to handle the unique inquiries and sales opportunities that the Urus SE Performante will bring