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2027 Mitsubishi Pajero/Montero tested off-road! Is it too expensive?

Compiled by ADME Newsroom from 2 sources

First reported by CarExpert · 26 October at 10:01 am

Who's covering this — 2 articles

Motoring press
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Image: CarExpert

The quick read

Full coverage

CarExpert·Motoring press·26 October at 10:01 am

2027 Mitsubishi Pajero/Montero tested off-road! Is it too expensive?

After 6 years off sale, the Mitsubishi Pajero is back! Looking to buy a new car? We can help you save: https://car.expert/4kccbaw Mitsubishi killed the Pajero/Montero back in 2021, but kept the…

Watch at CarExpert →
Chasing Cars·Motoring press·26 October at 10:00 am

Are Everest and Prado In Trouble? Revived Pajero Tested In Australia (Mitsubishi Pajero 2027 Review)

The Mitsubishi Pajero has finally returned after a long absence, but can it live up to the weight of its own legend? Driving it for the first time in Australia, editor-at-large Nathan Ponchard takes…

Watch at Chasing Cars →

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The quick read

  • The Mitsubishi Pajero has returned after a 6-year absence
  • The new Pajero has been tested off-road in Australia
  • Mitsubishi killed the Pajero/Montero in 2021
  • The new model's pricing is being questioned as potentially too expensive

For dealers: Australian dealers should be prepared for potential customer inquiries about the new Pajero's pricing and value proposition

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The return of the Mitsubishi Pajero after a 6-year hiatus puts pressure on dealers to justify its pricing, particularly given the brand's decision to kill the model in 2021

Pricing Strategy

Mitsubishi's decision to revive the Pajero suggests a renewed focus on the off-road segment, where pricing is often a key consideration for buyers

The fact that the new Pajero has been tested off-road in Australia implies that the brand is committed to delivering a capable and durable vehicle, which could help justify a premium price

However, the question of whether the new Pajero is too expensive will ultimately depend on how it stacks up against its competitors in terms of features, performance, and value

Competitor Landscape

Dealers should be prepared to address customer concerns about the Pajero's pricing by highlighting its unique features and capabilities, as well as any incentives or promotions that may be available

The Pajero's return also presents an opportunity for dealers to upsell or cross-sell other Mitsubishi models, particularly those with off-road capabilities

Sales Strategy

To capitalize on the Pajero's return, dealers should review their inventory and pricing strategies to ensure they are competitive and aligned with customer expectations

One decisive action dealers could take this week is to conduct a competitive pricing analysis to determine how the new Pajero stacks up against its rivals, and adjust their sales approach accordingly