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Mitsubishi Pajero all-in on diesel, requires AdBlue

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 26 October at 10:00 am

Who's covering this — 1 article

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The quick read

Full coverage

CarExpert·Motoring press·26 October at 10:00 am

Mitsubishi Pajero all-in on diesel, requires AdBlue

The new Mitsubishi Pajero requires AdBlue, but the brand doesn't expect that to push buyers away.

Read at CarExpert →

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The quick read

  • The new Mitsubishi Pajero requires AdBlue
  • Mitsubishi does not expect AdBlue requirement to deter buyers
  • The Pajero is all-in on diesel
  • AdBlue is a necessary additive for diesel vehicles

For dealers: Australian dealers should be prepared to address customer questions about AdBlue in the new Mitsubishi Pajero

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Mitsubishi Pajero's requirement for AdBlue is a significant factor in the purchasing decision, as it adds an extra cost for owners

What it means for the order bank

Dealers should review their stock and ordering processes to ensure they have sufficient supply of AdBlue for Pajero customers

The Pajero's all-in approach on diesel means that dealers will need to be prepared to explain the benefits and drawbacks of diesel vehicles to customers

Competitor response

Other manufacturers in the segment, such as Toyota and Ford, do not require AdBlue for their diesel vehicles, which could be a point of differentiation for Mitsubishi

Dealers will need to be prepared to address customer concerns about the added cost of AdBlue and highlight the benefits of the Pajero's diesel engine

Action item

This week, dealers should review their sales scripts and training materials to ensure that sales staff are equipped to handle customer questions about AdBlue and the Pajero's diesel engine