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2027 Volvo XC60 facelift and XC90 gain new long-range PHEV

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 16 September at 12:49 am

Who's covering this — 1 article

Motoring press: 1

Image: CarExpert

The quick read

The 2027 Volvo XC60 facelift gains a new long-range PHEV variant with an EV-sized battery.
The new PHEV variant will compete with other premium SUVs in the Australian market.
The EV-sized battery in the XC60 PHEV will be a major selling point for customers looking for reduced emissions and lower running costs.
Dealers will need to review their pricing and margin strategies in response to the new PHEV variant.

For dealers: Australian dealers will need to adapt their sales and marketing strategies to effectively promote and sell the new XC60 PHEV variant, particularly in a competitive premium SUV market.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Volvo XC60's new long-range PHEV variant will directly compete with other premium SUVs in the Australian market, such as the Audi Q5 and BMW X3, which could lead to increased showroom traffic for dealers who effectively market and promote this new model.

What it means for the order bank

Dealers who have existing orders for the XC60 will need to consider whether customers will want to switch to the new PHEV variant, potentially disrupting their current stock and ordering plans.

The EV-sized battery in the new XC60 PHEV will be a major selling point, particularly for customers who are looking for a vehicle with reduced emissions and lower running costs.

Pricing and margin considerations

The introduction of the new PHEV variant will also put pressure on dealers to review their pricing and margin strategies, as customers will be comparing the XC60 to other hybrid and electric vehicles in the market.

Dealers will need to ensure they have the necessary training and support to effectively sell and service the new PHEV variant, including educating customers on the benefits of the EV-sized battery and the vehicle's charging capabilities.

Competitor response and marketing

Competitors such as Audi and BMW will likely respond to the new XC60 PHEV by promoting their own hybrid and electric models, making it essential for dealers to have a strong marketing and lead handling strategy in place to attract and retain customers.

One decisive action a dealer could take this week is to review their current marketing campaigns and ensure they are effectively promoting the new XC60 PHEV variant, including its key features and benefits, to potential customers.

Go deeper — ADME analysis

The quick read

Full coverage

CarExpertMotoring press16 September at 12:49 am

2027 Volvo XC60 facelift and XC90 gain new long-range PHEV

The styling of the Volvo XC60 has been brought into line with the XC40, but the big news is the EV-sized battery living under the floor.

Read at CarExpert →

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2027 Volvo XC60 facelift and XC90 gain new long-range PHEV

The quick read

Full coverage

More from the newsroom

Ready to stand out?Tell us about it.

2027 Volvo XC60 facelift and XC90 gain new long-range PHEV

The quick read

The ADME angle

What it means for the order bank

Pricing and margin considerations

Competitor response and marketing

The quick read

Full coverage

More from the newsroom

Ready to stand out?Tell us about it.

The quick read

The ADME angle

What it means for the order bank

Pricing and margin considerations

Competitor response and marketing