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← Newsroom/EVs & hybridsChinese brands

History made! $19,990 BYD Atto 1 becomes Australia’s cheapest new car as EV price war hits new low

Compiled by ADME Newsroom from 3 sources

First reported by EV Central · 16 September at 3:00 am

Who's covering this — 3 articles

EV specialists
2
Motoring press
1
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Image: EV Central

The quick read

Full coverage

EV Central·EV specialists·16 September at 3:00 am

History made! $19,990 BYD Atto 1 becomes Australia’s cheapest new car as EV price war hits new low

An electric vehicle has become Australia’s cheapest new car for the first time, with BYD slashing the Atto 1 Essential The post History made! $19,990 BYD Atto 1 becomes Australia’s cheapest new car…

Read at EV Central →
Chasing Cars·Motoring press·15 September at 4:14 pm

BYD Atto 1 2026: new $19,990 driveaway price makes Australia’s thriftiest EV the cheapest car on sale…on road

BYD’s tiny Atto 1 mini EV now has an even tinier entry price point. The Atto 1’s base model, the Essential, is now $19,990 driveaway nationwide, down from $23,990 before on-roads. With its four-grand…

Read at Chasing Cars →
The Driven·EV specialists·15 September at 2:51 pm

BYD stuns market as it slashes price of Australia’s cheapest EV to less than $20,000 driveaway

BYD gives another boost to EV affordability, cutting driveaway price of Atto 1 to less than $20,000, competing with low-cost petrol cars. The post BYD stuns market as it slashes price of Australia’s…

Read at The Driven →

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The quick read

  • BYD has slashed the price of the Atto 1 Essential to $19,990 driveaway nationwide, making it Australia's cheapest new car.
  • The price cut is a significant reduction from the previous price of $23,990 before on-roads.
  • The Atto 1's new price point competes directly with low-cost petrol cars, potentially disrupting the traditional entry-level car market.
  • The move is expected to boost EV affordability and increase demand for the BYD brand.

For dealers: The arrival of the $19,990 BYD Atto 1 Essential will put pressure on dealers to review their pricing and inventory strategies to remain competitive in a market where affordability is increasingly important to buyers.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The $19,990 price point of the BYD Atto 1 Essential is a direct challenge to the traditional entry-level petrol cars that have long dominated the Australian market.

This move by BYD will likely force other manufacturers to reassess their pricing strategies, particularly in the EV and hybrid segments, where affordability is a key consideration for many buyers.

What it means for the order bank

Dealers who have been struggling to generate interest in higher-priced EV models may find that the Atto 1's aggressive pricing sparks new conversations with price-sensitive customers, potentially leading to increased showroom traffic and sales.

The Atto 1's base model is now priced competitively with low-cost petrol cars, which could lead to a shift in buyer behavior and increased demand for the BYD brand.

Competitor response and pricing strategy

Other manufacturers, particularly those with EV or hybrid offerings in the same segment, will need to respond to BYD's pricing move to remain competitive, potentially leading to a wider price war in the Australian market.

Dealers should be prepared to handle a potential influx of customers seeking information on the Atto 1 and other affordable EV options, and should consider reviewing their own pricing and inventory strategies to remain competitive.

Taking action

This week, dealers can take a decisive action by reviewing their current inventory and pricing strategies to identify opportunities to remain competitive in a rapidly changing market, and by preparing their sales teams to handle increased interest in affordable EV options like the BYD Atto 1.

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →