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All-New Pajero | NBL - Legends Define Legends

Compiled by ADME Newsroom from 1 source

First reported by Mitsubishi Motors Australia · 28 October at 12:30 pm

Who's covering this — 1 article

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Image: Mitsubishi Motors Australia

The quick read

Full coverage

Mitsubishi Motors Australia·OEM newsrooms·28 October at 12:30 pm

All-New Pajero | NBL - Legends Define Legends

Legends Define Legends, celebrates the return of the All-New Mitsubishi Pajero, drawing parallels between one of Australia's most iconic nameplates and the basketball legends whose influence…

Watch at Mitsubishi Motors Australia →

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The quick read

  • The All-New Mitsubishi Pajero is returning to the Australian market
  • The return is being celebrated with a campaign drawing parallels with basketball legends
  • The campaign is called Legends Define Legends
  • The Pajero is one of Australia's most iconic nameplates

For dealers: Australian dealers can leverage the iconic status of the Pajero to drive showroom traffic and sales

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The return of the All-New Mitsubishi Pajero presents a significant opportunity for Australian dealers to tap into the nostalgia and loyalty associated with this iconic nameplate

Campaign Analysis

The Legends Define Legends campaign is a clever move by Mitsubishi, as it allows the brand to connect with a new audience while still acknowledging the Pajero's heritage

The use of basketball legends in the campaign is likely to resonate with a younger demographic, which could help to attract new customers to the brand

Competitor Response

The return of the Pajero will likely put pressure on competitors in the large SUV segment, such as Toyota and Ford, to review their own marketing and sales strategies

The Pajero's iconic status and loyal customer base will make it a formidable competitor in the market

Action Plan

This week, dealers can start preparing for the arrival of the All-New Pajero by reviewing their sales and marketing strategies to ensure they are maximising the potential of this iconic nameplate, and considering how they can leverage the Legends Define Legends campaign to drive showroom traffic and sales

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  • NVES and the FBT change: the two policies quietly reshaping what Australia buys →