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BMW M 100 Jahre Nürburgring: special edition M2, M3, M4 and M5 variants go green for centenary of legendary racetrack

Compiled by ADME Newsroom from 1 source

First reported by Chasing Cars · 11 September at 1:22 pm

Who's covering this — 1 article

Motoring press: 1

Image: Chasing Cars

The quick read

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Chasing CarsMotoring press11 September at 1:22 pm

BMW M 100 Jahre Nürburgring: special edition M2, M3, M4 and M5 variants go green for centenary of legendary racetrack

The world’s longest racetrack, Germany’s legendary Nürburgring Nordschleife, is turning 100 next year, and BMW’s M division is prematurely celebrating. Special ‘100 Jahre Nürburgring’ editions are…

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← Newsroom/Industry

BMW M 100 Jahre Nürburgring: special edition M2, M3, M4 and M5 variants go green for centenary of legendary racetrack

Compiled by ADME Newsroom from 1 source

First reported by Chasing Cars · 11 September at 1:22 pm

Who's covering this — 1 article

Motoring press: 1

Image: Chasing Cars

The quick read

BMW's M division is releasing special '100 Jahre Nürburgring' editions of the M2, M3, M4, and M5 models.
The special editions are being released prematurely to celebrate the centenary of the Nürburgring Nordschleife.
The Nürburgring's reputation as the world's longest racetrack is a key factor in BMW's marketing strategy.
The special editions' unique features, including a green color scheme, may appeal to a niche group of buyers.

For dealers: The release of special edition M models tied to the Nürburgring's centenary presents an opportunity for Australian dealers to attract enthusiasts and increase sales of high-performance vehicles.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The centenary of the Nürburgring Nordschleife is a marketing opportunity that BMW's M division is leveraging with special edition models, which could drive interest in the M2, M3, M4, and M5 variants among Australian enthusiasts.

The M division's decision to release special editions prematurely suggests that BMW is eager to capitalize on the Nürburgring's reputation and create a sense of urgency among potential buyers.

What it means for the order bank

Australian dealers can expect increased inquiries about the M2, M3, M4, and M5 models, particularly from enthusiasts who value the Nürburgring's heritage and are drawn to the special edition's unique features.

The special editions' green color scheme may appeal to a niche group of buyers who are willing to pay a premium for exclusive vehicles, potentially increasing average transaction prices and profit margins for dealers.

Competitor response and market dynamics

Other German luxury brands, such as Mercedes-AMG and Audi Sport, may respond to BMW's move by introducing their own special editions or limited-production models, which could lead to a competitive pricing environment and increased marketing efforts.

To capitalize on the buzz around the Nürburgring's centenary, Australian dealers should prepare to showcase the special edition M models and offer test drives to interested buyers, highlighting the vehicles' performance capabilities and unique features.

Action plan

This week, dealers can start by updating their websites and social media channels to promote the special edition M models and create a sense of anticipation among potential buyers, while also training sales staff to effectively communicate the value proposition of these exclusive vehicles.