Contact us
Contact us
Our WorkOur Products
About UsOur Process
NewsroomContact Us

Our studio

  • Collingwood
    3/30-34 Oxford Street,
    Collingwood, Victoria 3066

Follow us

Work
  • Our work
  • Our products
  • Our process
  • Newsroom
Company
  • About
  • Process
  • Website support
  • Contact us
Connect
  • Facebook
  • LinkedIn
  • YouTube
Newsletter

Subscribe for marketing insights, campaign ideas and the latest from the ADME team.

© 2026 ADME. All rights reserved.PrivacyTermsEditorial standards
← Newsroom/Industry

How Blacktown is replacing age-based fleet decisions with utilisation data

Compiled by ADME Newsroom from 1 source

First reported by Fleet Auto News · 11 September at 11:35 am

Who's covering this — 1 article

Industry trade
1
Share

Image: Fleet Auto News

The quick read

Full coverage

Fleet Auto News·Industry trade·11 September at 11:35 am

How Blacktown is replacing age-based fleet decisions with utilisation data

Blacktown City Council is a finalist in the Fleet of the Year category in the 2026 Fleet News Group Awards. In the fifth article in our six-part series, we look at how the council is using data to…

Read at Fleet Auto News →

More from the newsroom

CarExpert

McLaren 750S vs 765LT drag race! Does LT beat S? This was CLOSE!

CarExpert

Victoria car theft claims hit $244 million ahead of election

Chasing Cars

BMW M 100 Jahre Nürburgring: special edition M2, M3, M4 and M5 variants go green for centenary of legendary racetrack

CarExpert

Kevin Rudd calls for Australian car manufacturing revival

carsales

Top city cars

carsales

Top family SUVs

The ADME Newsroom is a news aggregator. Headlines, excerpts and article images remain the property of their original publishers, are shown for the purpose of reporting news, and always link to and credit the original reporting. Items marked “file image” use manufacturer-supplied press imagery of the vehicle referenced; vehicle and brand names are trademarks of their respective owners.

Quick-read summaries and “ADME commentary” are our own, are clearly marked, and are general industry commentary — not financial, legal or purchasing advice. Summaries and commentary may be AI-assisted and can contain errors — always check the original reporting before relying on specifics. Publishers and manufacturers: for corrections, attribution changes or removal, contact advertising@adme.net.au and we'll action it promptly. Read our editorial standards.

Ready to stand out?Tell us about it.

Whether it’s a brand, a campaign or a product that needs to stand out, we’d love to hear about it.

Tell us about your project →
Our studio
  • Collingwood
    3/30-34 Oxford Street,
    Collingwood, Victoria 3066
Call(03) 9417 7107
Emailadvertising@adme.net.au

The quick read

  • Blacktown City Council is using data to replace age-based fleet decisions.
  • The council is a finalist in the Fleet of the Year category in the 2026 Fleet News Group Awards.
  • The use of utilisation data is changing the way fleets manage their vehicles.
  • Dealers need to adapt to this new approach to remain competitive.

For dealers: The shift towards data-driven fleet management means that dealers need to be prepared to provide more detailed information and tailored solutions to fleet customers.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Blacktown City Council's approach to fleet management has a direct impact on the way dealers should think about stock and ordering, as it highlights the importance of utilisation data in making informed decisions.

The council's use of data to replace age-based fleet decisions means that dealers need to be prepared to provide more detailed information about the usage and performance of their vehicles.

What it means for the order bank

Dealers who fail to adapt to this new approach risk being left behind, as fleets like Blacktown City Council's look for more efficient and effective ways to manage their vehicles.

The 2026 Fleet News Group Awards provide a platform for dealers to learn from finalists like Blacktown City Council and understand the changing needs of fleet customers.

Competitor response

Other councils and fleet operators are likely to follow Blacktown City Council's lead, which means that dealers need to be proactive in developing their own data-driven approaches to fleet management.

Dealers who can provide detailed utilisation data and tailored solutions will be better positioned to win fleet business and increase their sales.

Taking action

This week, dealers can start by reviewing their current fleet sales processes and identifying opportunities to incorporate more detailed utilisation data and analysis.