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BYD Atto 2 DM-i: small SUV becomes Australia’s cheapest plug-in hybrid at $24,990 before on-roads

Compiled by ADME Newsroom from 4 sources

First reported by Chasing Cars · 24 September at 1:35 pm

Who's covering this — 4 articles

Motoring press: 3
EV specialists: 1

Image: Chasing Cars

The quick read

Full coverage

Chasing CarsMotoring press24 September at 1:35 pm

BYD Atto 2 DM-i: small SUV becomes Australia’s cheapest plug-in hybrid at $24,990 before on-roads

Fresh off announcing Australia’s cheapest EV, BYD has announced the nation’s cheapest plug-in hybrid. BYD’s Atto 2 small SUV, currently electric-only, is being joined by a plug-in hybrid version, the…

Read at Chasing Cars →

CarExpertMotoring press24 September at 10:00 am

2027 BYD Atto 2 DM-i becomes Australia's cheapest PHEV

Thought BYD was finished undercutting the Australian new-car market? Think again, because it has just announced the country's cheapest PHEV.

Read at CarExpert →

EV CentralEV specialists24 September at 10:00 am

BYD has done it again! Atto 2 DM-i becomes Australia’s cheapest PHEV at $24,990

BYD has cut the entry price for a new plug-in hybrid in Australia to $24,990 before on-road costs with the The post BYD has done it again! Atto 2 DM-i becomes Australia’s cheapest PHEV at $24,990…

Read at EV Central →

DriveMotoring press22 September at 6:15 pm

Australia’s CHEAPEST new Electric SUV is Coming For BYD

I went over to Spain for the international launch of the 2026 Leapmotor B03X. With an indicative price tag starting around $30,000 drive-away, this is set to land in Australian showrooms before the…

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← Newsroom/EVs & hybridsChinese brands

BYD Atto 2 DM-i: small SUV becomes Australia’s cheapest plug-in hybrid at $24,990 before on-roads

Compiled by ADME Newsroom from 4 sources

First reported by Chasing Cars · 24 September at 1:35 pm

Who's covering this — 4 articles

Motoring press: 3
EV specialists: 1

Image: Chasing Cars

The quick read

BYD has announced the Atto 2 DM-i as Australia's cheapest plug-in hybrid at $24,990 before on-roads.
The Atto 2 DM-i will compete in the small SUV segment, putting pressure on other manufacturers to review their pricing strategies.
The indicative price tag of around $30,000 drive-away for the 2026 Leapmotor B03X suggests that other Chinese brands are also focusing on competitive pricing.
Dealers will need to review their pricing and inventory strategies to remain competitive in the market.

For dealers: The arrival of the BYD Atto 2 DM-i as Australia's cheapest plug-in hybrid will require dealers to reassess their pricing and inventory strategies to remain competitive in the market.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The arrival of the BYD Atto 2 DM-i as Australia's cheapest plug-in hybrid will put pressure on other manufacturers to review their pricing strategies, particularly in the small SUV segment.

Pricing Pressure

With a price point of $24,990 before on-roads, BYD is setting a new benchmark for affordability in the plug-in hybrid market, which will likely influence consumer expectations and purchasing decisions.

The Atto 2 DM-i's competitive pricing will also impact the sales of other plug-in hybrids in the market, potentially disrupting the sales momentum of established brands.

Competitor Response

As the cheapest plug-in hybrid in Australia, the Atto 2 DM-i will attract price-sensitive buyers who are looking for an affordable and environmentally friendly vehicle option, which could lead to increased showroom traffic for BYD dealers.

The indicative price tag of around $30,000 drive-away for the 2026 Leapmotor B03X suggests that other Chinese brands are also focusing on competitive pricing, which will further intensify the pricing pressure in the Australian market.

Showroom Strategies

To remain competitive, dealers will need to review their pricing and inventory strategies to ensure they can meet the changing demands of the market, particularly in the small SUV segment where the Atto 2 DM-i will be a major player.

One decisive action dealers can take this week is to conduct a competitive pricing analysis of their current stock and adjust their pricing strategies accordingly to remain competitive in the market.

Go deeper — ADME analysis