Contact us
Contact us
Our WorkOur Products
About UsOur Process
NewsroomContact Us

Our studio

  • Collingwood
    3/30-34 Oxford Street,
    Collingwood, Victoria 3066

Follow us

Work
  • Our work
  • Our products
  • Our process
  • Newsroom
Company
  • About
  • Process
  • Website support
  • Contact us
Connect
  • Facebook
  • LinkedIn
  • YouTube
Newsletter

Subscribe for marketing insights, campaign ideas and the latest from the ADME team.

© 2026 ADME. All rights reserved.PrivacyTermsEditorial standards
← Newsroom/Chinese brandsDealers & retailSales & market

Chery plans separate dealers for iCaur SUV brand

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 21 October at 12:24 pm

Who's covering this — 1 article

Motoring press
1
Share

Image: CarExpert

The quick read

Full coverage

CarExpert·Motoring press·21 October at 12:24 pm

Chery plans separate dealers for iCaur SUV brand

iCaur has begun recruiting Australian dealers and plans separate sales and service networks from Chery, but has yet to announce a launch dealer count or V25 pricing.

Read at CarExpert →

More from the newsroom

CarExpert

2027 Kia Seltos Hybrid: Initial specs confirmed for Australia

Fleet Auto News

How BYD plans to protect fleet resale values

AutoTalk Australia

Chery partners with Ironman 4×4 on Stockman accessories

AutoTalk Australia

BYD holds 580,000 parts across Australian distribution network

CarExpert

EREVs easier, cheaper to repair than PHEVs, claims Chinese brand

CarExpert

Chery’s iCaur has no diesel or ute planned, looks beyond boxy styling

The ADME Newsroom is a news aggregator. Headlines, excerpts and article images remain the property of their original publishers, are shown for the purpose of reporting news, and always link to and credit the original reporting. Items marked “file image” use manufacturer-supplied press imagery of the vehicle referenced; vehicle and brand names are trademarks of their respective owners.

Quick-read summaries and “ADME commentary” are our own, are clearly marked, and are general industry commentary — not financial, legal or purchasing advice. Summaries and commentary may be AI-assisted and can contain errors — always check the original reporting before relying on specifics. Publishers and manufacturers: for corrections, attribution changes or removal, contact advertising@adme.net.au and we'll action it promptly. Read our editorial standards.

Ready to stand out?Tell us about it.

Whether it’s a brand, a campaign or a product that needs to stand out, we’d love to hear about it.

Tell us about your project →
Our studio
  • Collingwood
    3/30-34 Oxford Street,
    Collingwood, Victoria 3066
Call(03) 9417 7107
Emailadvertising@adme.net.au

The quick read

  • iCaur plans to establish separate sales and service networks from Chery in Australia
  • iCaur has begun recruiting Australian dealers
  • The launch dealer count and V25 pricing have not been announced
  • iCaur's separate network will differentiate it from Chery

For dealers: Australian dealers have an opportunity to establish a new sales channel with iCaur

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The decision by iCaur to establish a separate network from Chery in Australia will lead to increased competition in the market

This move will allow iCaur to tailor its sales and service approach to the specific needs of its brand and customers

What it means for the market

The establishment of a separate network will enable iCaur to differentiate its brand and products from those of Chery

This differentiation will be crucial in attracting customers who are looking for a unique sales and service experience

Impact on sales and marketing

iCaur's separate network will require the development of distinct sales and marketing strategies that are tailored to the iCaur brand

The success of these strategies will depend on the ability of iCaur to effectively communicate its unique value proposition to customers

Action for dealers

This week, dealers can take the decisive action of contacting iCaur to express interest in becoming a part of their new network and to learn more about the opportunities and requirements involved

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →