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← Newsroom/Chinese brandsUtes & 4x4s

Chery’s iCaur has no diesel or ute planned, looks beyond boxy styling

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 21 October at 11:12 am

Who's covering this — 1 article

Motoring press
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Image: CarExpert

The quick read

Full coverage

CarExpert·Motoring press·21 October at 11:12 am

Chery’s iCaur has no diesel or ute planned, looks beyond boxy styling

iCaur says diesel engines and utes aren’t in its current plans, while its leadership wants future SUVs to share more than the boxy styling of today’s lineup.

Read at CarExpert →

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The quick read

  • iCaur has no plans for diesel engines or utes in its current lineup
  • The brand wants to move beyond its current boxy styling for future SUVs
  • iCaur's leadership is focused on changing the styling of its SUVs
  • The brand's plans do not include diesel engines or utes at this time

For dealers: Australian dealers should take note of iCaur's plans as it may impact the competitive landscape in the SUV market

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The absence of diesel engines and utes in iCaur's lineup means that the brand will not be competing directly with other manufacturers in these areas, potentially leaving a gap in the market for other brands to fill

What it means for the competitive landscape

iCaur's decision to move away from boxy styling may be an attempt to appeal to a wider range of customers and increase its market share in the SUV segment

The brand's focus on changing its styling may also indicate a shift towards a more premium or sophisticated brand image

Impact on showroom traffic and sales

If iCaur is successful in repositioning its brand and appealing to a wider range of customers, it could potentially draw customers away from other brands and increase showroom traffic for its dealers

However, the lack of diesel engines and utes in its lineup may also limit the brand's appeal to customers who are looking for these specific types of vehicles

Action for dealers

This week, dealers can review their current inventory and pricing strategies to ensure they are competitive in the SUV market and prepared to respond to any changes in the market brought about by iCaur's new plans

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →