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← Newsroom/From the OEMsEVs & hybrids

China's oldest auto brand locks in range of electric luxury SUVs for Australia, sedan set to follow

Compiled by ADME Newsroom from 2 sources

First reported by 7NEWS · 21 September at 5:04 pm

Who's covering this — 2 articles

Broadcast news
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Motoring press
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Image: 7NEWS

The quick read

Full coverage

7NEWS·Broadcast news·21 September at 5:04 pm

China's oldest auto brand locks in range of electric luxury SUVs for Australia, sedan set to follow

HQ (aka Hongqi) will reveal its first Australian model, the E-HS9 SUV, next month, but has confirmed two more SUVs and foreshadowed a sedan for its local lineup.

Read at 7NEWS →
CarExpert·Motoring press·21 September at 4:02 pm

China's oldest auto brand locks in range of electric luxury SUVs for Australia, sedan set to follow

HQ (aka Hongqi) will reveal its first Australian model, the E-HS9 SUV, next month, but has confirmed two more SUVs and foreshadowed a sedan for its local lineup.

Read at CarExpert →

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The quick read

  • HQ will reveal its first Australian model, the E-HS9 SUV, next month.
  • Two more SUVs have been confirmed for the local lineup, with a sedan also foreshadowed.
  • The E-HS9 SUV's reveal will be a key moment for dealers to gauge consumer interest in electric luxury SUVs.
  • HQ's entry into the Australian market will increase competition in the luxury SUV segment.

For dealers: The arrival of HQ's electric luxury SUVs in Australia will require dealers to adapt their marketing and sales strategies to remain competitive in a rapidly changing market.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The arrival of HQ's electric luxury SUVs in Australia will put pressure on local dealers to reassess their luxury SUV lineups and pricing strategies, particularly in the context of the E-HS9 SUV's upcoming reveal.

The E-HS9 SUV's reveal next month will be a key moment for dealers to gauge consumer interest in electric luxury SUVs and adjust their marketing and lead handling strategies accordingly.

What it means for the order bank

Dealers should expect increased competition in the luxury SUV segment, potentially impacting sales of existing models, and should review their stock and ordering processes to ensure they can respond to changing consumer demand.

The foreshadowed sedan model will further expand HQ's local lineup, potentially attracting a new set of customers and creating opportunities for dealers to cross-sell and upsell.

Competitor response and pricing

Dealers should anticipate that competitors will respond to HQ's entry into the market by adjusting their pricing and marketing strategies, and should be prepared to adapt their own strategies to remain competitive.

Action plan

This week, dealers should review their current luxury SUV lineups and pricing strategies, and begin developing a plan to promote and sell electric luxury SUVs, including the E-HS9 SUV, to capitalize on growing consumer interest in this segment.

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • NVES and the FBT change: the two policies quietly reshaping what Australia buys →