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© 2026 ADME. All rights reserved.PrivacyTermsEditorial standards
← Newsroom/From the OEMsChinese brands

Don't expect a wagon resurgence, says Chinese automaker’s design boss

Compiled by ADME Newsroom from 2 sources

First reported by 7NEWS · 21 September at 6:11 pm

Who's covering this — 2 articles

Broadcast news
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Motoring press
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Image: 7NEWS

The quick read

Full coverage

7NEWS·Broadcast news·21 September at 6:11 pm

Don't expect a wagon resurgence, says Chinese automaker’s design boss

Chery's global design chief is looking at what will come next after SUVs, but he doesn't expect buyers to return en masse to wagons.

Read at 7NEWS →
CarExpert·Motoring press·21 September at 5:06 pm

Don't expect a wagon resurgence, says Chinese automaker’s design boss

Chery's global design chief is looking at what will come next after SUVs, but he doesn't expect buyers to return en masse to wagons.

Read at CarExpert →

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The quick read

  • Chery's global design chief is looking beyond the SUV trend.
  • The design chief does not expect a resurgence in wagon sales.
  • Dealers may need to reassess their stock and ordering strategies.
  • Other Chinese brands may also be looking to move beyond the SUV segment.

For dealers: Australian dealers who have invested heavily in SUV stock and marketing campaigns may need to reassess their strategies to remain competitive.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Chery's design chief is already looking beyond the SUV trend, which suggests that the market is nearing a saturation point for this segment.

This has significant implications for Australian dealers who have invested heavily in SUV stock and marketing campaigns.

What it means for the order bank

Dealers who have been relying on SUV sales may need to reassess their stock and ordering strategies to avoid being left with a surplus of unsold vehicles.

The fact that Chery's design chief does not expect a resurgence in wagon sales means that dealers should focus on other segments, such as sedans or utes, to diversify their sales.

Competitor response

Other Chinese brands, such as Geely or Great Wall, may also be looking to move beyond the SUV segment, which could lead to increased competition in other areas of the market.

Dealers will need to be prepared to respond to these changes by adjusting their pricing and marketing strategies to remain competitive.

Taking action

This week, dealers could review their current stock and ordering plans to identify areas where they can diversify their sales and reduce their reliance on SUVs.

Go deeper — ADME analysis

  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →
  • Ute wars 2026: Ranger holds the crown, the Shark 6 crashes the party, and the Tasman stumbles →