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← Newsroom/EVs & hybridsChinese brands

Chinese car maker Chery to launch new premium electric brand Exlantix in Australia in 2027

Compiled by ADME Newsroom from 3 sources

First reported by The Driven · 19 October at 3:29 pm

Who's covering this — 3 articles

Motoring press
2
EV specialists
1
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Image: The Driven

The quick read

Full coverage

The Driven·EV specialists·19 October at 3:29 pm

Chinese car maker Chery to launch new premium electric brand Exlantix in Australia in 2027

Chery Group will bring Exlantix premium brand to the Australian market in 2027, starting with a sleek electric shooting brake in both electric and PHEV variants. The post Chinese car maker Chery to…

Read at The Driven →
Chasing Cars·Motoring press·19 October at 1:44 pm

Luxury Chery brand Exlantix coming to Australia mid-2027 with ES GT wagon and ET SUV models

Chery will launch yet another new brand in Australia in the middle of 2027, and this time it says it is targeting the likes of Zeekr and Denza. Exlantix – which is known as Exeed in China but was…

Read at Chasing Cars →
CarExpert·Motoring press·18 October at 7:20 pm

Chery’s luxury brand Exlantix confirmed for Australia in 2027

Chery is preparing to enter Australia’s luxury car market with Exlantix, with the brand’s first vehicles expected to arrive in the first half of 2027.

Read at CarExpert →

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The quick read

  • Chery Group will launch the Exlantix premium brand in Australia in 2027
  • The brand will start with a sleek electric shooting brake in both electric and PHEV variants
  • Exlantix is targeting the likes of Zeekr and Denza in the luxury car market
  • The brand's first vehicles are expected to arrive in the first half of 2027

For dealers: Australian dealers should prepare for increased competition in the luxury electric vehicle market with the arrival of Exlantix in 2027

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The launch of Exlantix in Australia will put pressure on existing luxury electric vehicle brands to review their pricing and margin strategies, particularly those targeting the same demographic as Zeekr and Denza

What it means for the competitive landscape

Exlantix's entry into the market will likely lead to increased marketing and advertising spend by competitors to maintain market share, potentially driving up costs for dealers

The arrival of Exlantix's sleek electric shooting brake will raise consumer expectations for design and features in the luxury electric vehicle segment, forcing dealers to reassess their product offerings

Impact on showroom traffic and lead handling

Dealers can expect increased showroom traffic from consumers interested in the new Exlantix brand, and will need to ensure their sales teams are equipped to handle leads and inquiries effectively

The Exlantix brand's focus on electric and PHEV variants will also require dealers to have a strong understanding of these technologies to meet customer demands

Preparing for the launch

To prepare for the launch of Exlantix in 2027, dealers should review their current product offerings and pricing strategies to ensure they remain competitive, and consider investing in training for their sales teams on electric and PHEV technologies

One decisive action a dealer could take this week is to conduct a competitor analysis of the luxury electric vehicle market, including Zeekr and Denza, to identify potential gaps in the market that Exlantix may fill

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →