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← Newsroom/From the OEMsEVs & hybrids

Electric by Hyundai | Unregrettable 15"

Compiled by ADME Newsroom from 1 source

First reported by Hyundai Australia · 29 September at 1:56 pm

Who's covering this — 1 article

OEM newsrooms: 1

Image: Hyundai Australia

The quick read

Hyundai is promoting its electric vehicles as 'Unregrettable'
The company has a dedicated webpage for its eco-friendly models at https://www.hyundai.com/au/en/cars/eco
Hyundai's electric models include the Kona Electric and Ioniq Electric
The 'Unregrettable' campaign is likely to increase showroom traffic for dealers who promote these models effectively

For dealers: Australian dealers who effectively promote Hyundai's electric vehicles may see an increase in sales and showroom traffic.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Hyundai's 'Unregrettable' campaign for its electric vehicles is a clear attempt to own the eco-friendly segment in the Australian market, which could lead to increased showroom traffic for dealers who effectively promote these models.

The emphasis on 'Electric by Hyundai' as a distinct sub-brand suggests the company is committed to making its EVs a core part of its product lineup, which could impact stock and ordering decisions for dealers.

What it means for the order bank

Dealers who prioritize ordering and stocking Hyundai's electric models, such as the Kona Electric and Ioniq Electric, may see an increase in sales as environmentally conscious consumers flock to these vehicles.

The 'Unregrettable' tagline implies that Hyundai is confident in the quality and appeal of its EVs, which could give dealers a unique selling proposition to use in marketing and lead handling.

Competitor response and pricing

Other OEMs may respond to Hyundai's aggressive EV marketing by launching their own eco-friendly campaigns, potentially leading to a pricing war in the segment and impacting dealers' margins.

Taking action

This week, dealers can take a decisive action by reviewing their current stock and ordering levels for Hyundai's electric models and adjusting their marketing strategies to emphasize the 'Unregrettable' campaign and the benefits of Hyundai's EVs.

Go deeper — ADME analysis