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← Newsroom/From the OEMsEVs & hybrids

KONA Electric by Hyundai | Unregrettable

Compiled by ADME Newsroom from 1 source

First reported by Hyundai Australia · 29 September at 1:51 pm

Who's covering this — 1 article

OEM newsrooms: 1

Image: Hyundai Australia

The quick read

The KONA Electric is being marketed as 'Unregrettable' by Hyundai.
The campaign targets consumers hesitant to switch to electric vehicles.
The KONA Electric's eco-friendly features are being highlighted.
Dealers can capitalize on the campaign by training sales staff to address common EV concerns.

For dealers: The 'Unregrettable' campaign has the potential to drive increased showroom traffic and sales for Hyundai dealers who are prepared to effectively market and sell the KONA Electric.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The KONA Electric's 'Unregrettable' campaign directly targets consumers who are hesitant to switch to electric vehicles, which could lead to increased showroom traffic for Hyundai dealers.

This campaign's focus on alleviating range anxiety and highlighting the benefits of EV ownership may resonate with Australian consumers who are increasingly environmentally conscious.

Competitor Response

Other OEMs, such as Toyota and Mazda, will need to respond to Hyundai's aggressive marketing of the KONA Electric, potentially leading to a more competitive EV market in Australia.

Hyundai's emphasis on the KONA Electric's eco-friendly features may also put pressure on other manufacturers to prioritize sustainability in their marketing efforts.

Pricing and Margin

The success of the KONA Electric's 'Unregrettable' campaign will depend on Hyundai's ability to balance competitive pricing with maintaining profit margins, which could be a challenge in a market with increasing competition.

Showroom Strategy

Dealers can capitalize on the 'Unregrettable' campaign by training sales staff to effectively address common concerns about EV ownership and highlighting the KONA Electric's unique features.

By doing so, dealers can increase the chances of converting leads into sales and establishing themselves as authorities on EVs in the Australian market.

This week, dealers can review their current sales strategies and ensure they are equipped to handle an influx of customers interested in the KONA Electric.

Go deeper — ADME analysis