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© 2026 ADME. All rights reserved.PrivacyTermsEditorial standards
← Newsroom/EVs & hybridsChinese brandsUtes & 4x4sSales & market

EVs take almost one in four sales as HiLux leads October market

Compiled by ADME Newsroom from 2 sources

First reported by Fleet Auto News · 6 November at 7:31 am

Who's covering this — 2 articles

Industry trade
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Image: Fleet Auto News

The quick read

Full coverage

Fleet Auto News·Industry trade·6 November at 7:31 am

EVs take almost one in four sales as HiLux leads October market

Battery electric vehicles accounted for almost one in four new vehicle sales in October 2026, as Toyota HiLux retained its position at the top of the sales charts and BYD finished second among brands…

Read at Fleet Auto News →
AutoTalk Australia·Industry trade·5 November at 12:06 pm

October sales up 3.8% as battery EVs take 23.1% of the market

Australian new vehicle sales rose 3.8% in October to 103,325, with battery EVs on 23.1% and the HiLux back on top.

Read at AutoTalk Australia →

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The quick read

  • Battery electric vehicles accounted for almost one in four new vehicle sales in October 2026
  • Toyota HiLux retained its position at the top of the sales charts
  • BYD finished second among brands in October 2026
  • Australian new vehicle sales rose 3.8% in October to 103,325

For dealers: Australian dealers need to be prepared to meet the growing demand for battery electric vehicles

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The fact that battery electric vehicles accounted for almost one in four new vehicle sales in October 2026 is a clear indication that Australian consumers are embracing this technology

This shift in consumer preference is likely to have a significant impact on showroom traffic, with more customers seeking information and test drives of electric vehicles

What it means for the order bank

Dealers who have not already done so should review their stock and ordering processes to ensure they can meet the growing demand for electric vehicles, particularly from brands like BYD which finished second in sales

The success of the Toyota HiLux, which retained its position at the top of the sales charts, suggests that there is still a strong market for traditional vehicles, but dealers need to be prepared to adapt to changing consumer preferences

Competitor response

The fact that BYD finished second among brands in October 2026 is a clear indication that Chinese brands are making significant inroads in the Australian market, and dealers need to be prepared to respond to this increased competition

Pricing and margin implications

Dealers should review their pricing and margin strategies to ensure they remain competitive in a market where consumers are increasingly looking for value and affordability, particularly in the electric vehicle segment

One decisive action a dealer could take this week is to review their current stock and ordering processes and make any necessary adjustments to ensure they can meet the growing demand for electric vehicles

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →