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← Newsroom/Utes & 4x4s

Why buying the new Nissan Navara could be a WASTE OF MONEY!

Compiled by ADME Newsroom from 1 source

First reported by ReDriven · 6 November at 6:00 pm

Who's covering this — 1 article

Motoring press
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The quick read

Full coverage

ReDriven·Motoring press·6 November at 6:00 pm

Why buying the new Nissan Navara could be a WASTE OF MONEY!

ReDriven teams up with Matt from The Right Car to put the new Nissan Navara up against the post-update used model and work out which one makes more sense. We look at what each is like to drive and…

Watch at ReDriven →

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The quick read

  • The new Nissan Navara is compared to its post-update used model to determine which one is a better buy
  • The comparison looks at the driving experience of both models
  • The post-update used Nissan Navara is evaluated against the new model
  • The goal is to determine which Nissan Navara model makes more sense to purchase

For dealers: Australian dealers need to be aware of the potential drawbacks of selling the new Nissan Navara compared to its used counterpart

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Nissan Navara's sales strategy is under scrutiny as the new model is pitted against its post-update used counterpart, revealing potential weaknesses in the sales approach

What it means for pricing

The comparison between the new and used Nissan Navara models raises questions about the pricing strategy for the new model, and whether it is competitive enough to attract buyers away from the used market

The used Nissan Navara market is likely to be flooded with post-update models, which could further erode the new model's pricing power and profit margins

Impact on showroom traffic

If the used Nissan Navara is deemed a better buy, it could lead to decreased showroom traffic for the new model, as buyers opt for the more affordable and potentially more value-packed used option

Australian dealers should be prepared to address buyer concerns about the value proposition of the new Nissan Navara and be able to articulate its benefits over the used model

Competitor response

Other ute manufacturers, such as Toyota and Ford, may seize on the perceived weaknesses of the new Nissan Navara to promote their own models as better value alternatives

To mitigate this, dealers could focus on promoting the unique features and benefits of the new Nissan Navara, such as any updates or improvements made to the model

One decisive action a dealer could take this week is to review their pricing and sales strategy for the new Nissan Navara and consider offering incentives or promotions to make it more competitive with the used market

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • Ute wars 2026: Ranger holds the crown, the Shark 6 crashes the party, and the Tasman stumbles →