Contact us
Contact us
Our WorkOur Products
About UsOur Process
NewsroomContact Us

Our studio

  • Collingwood
    3/30-34 Oxford Street,
    Collingwood, Victoria 3066

Follow us

Work
  • Our work
  • Our products
  • Our process
  • Newsroom
Company
  • About
  • Process
  • Website support
  • Contact us
Connect
  • Facebook
  • LinkedIn
  • YouTube
Newsletter

Subscribe for marketing insights, campaign ideas and the latest from the ADME team.

© 2026 ADME. All rights reserved.PrivacyTermsEditorial standards
← Newsroom/Chinese brandsDealers & retail

Freelander targets 25 dealers for 2027 Australian launch

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 21 October at 12:05 am

Who's covering this — 1 article

Motoring press
1
Share

Image: CarExpert

The quick read

Full coverage

CarExpert·Motoring press·21 October at 12:05 am

Freelander targets 25 dealers for 2027 Australian launch

Freelander is talking to Chery and premium-brand dealers as it builds its own Australian network and a Melbourne-based team.

Read at CarExpert →

More from the newsroom

CarExpert

GWM sponsors Parramatta Eels in push for top-five Australian sales

CarExpert

Leapmotor Australia wants to one-up rivals with three-row electric SUVs

CarExpert

Maserati's future to be revealed in December

EV Central

Australia’s next cheap EV? Leapmotor B03 electric hatch’s local approval points to BYD Atto 1 and Geely EX2 rival

Chasing Cars

Should You Consider GWM’s $34K Electric SUV? (GWM Ora 5 2027 Review)

Fleet Auto News

Chery Stockman Ute Adds a New Twist

The ADME Newsroom is a news aggregator. Headlines, excerpts and article images remain the property of their original publishers, are shown for the purpose of reporting news, and always link to and credit the original reporting. Items marked “file image” use manufacturer-supplied press imagery of the vehicle referenced; vehicle and brand names are trademarks of their respective owners.

Quick-read summaries and “ADME commentary” are our own, are clearly marked, and are general industry commentary — not financial, legal or purchasing advice. Summaries and commentary may be AI-assisted and can contain errors — always check the original reporting before relying on specifics. Publishers and manufacturers: for corrections, attribution changes or removal, contact advertising@adme.net.au and we'll action it promptly. Read our editorial standards.

Ready to stand out?Tell us about it.

Whether it’s a brand, a campaign or a product that needs to stand out, we’d love to hear about it.

Tell us about your project →
Our studio
  • Collingwood
    3/30-34 Oxford Street,
    Collingwood, Victoria 3066
Call(03) 9417 7107
Emailadvertising@adme.net.au

The quick read

  • Freelander is targeting 25 dealers for its 2027 Australian launch
  • The brand is talking to Chery and premium-brand dealers to build its network
  • A Melbourne-based team is being established to support the launch
  • Freelander's entry into the Australian market will increase competition for existing dealers

For dealers: Australian dealers will need to assess how Freelander's arrival will impact their sales and marketing strategies

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Freelander's decision to target 25 dealers for its 2027 Australian launch indicates a focused approach to establishing its brand presence

The fact that Freelander is talking to Chery and premium-brand dealers suggests that the brand is looking to leverage existing networks and expertise

What it means for the competitive landscape

Freelander's entry into the Australian market will increase competition for existing dealers, particularly those operating in the premium segment

The brand's decision to establish a Melbourne-based team will enable it to better understand local market conditions and tailor its strategy accordingly

Showroom traffic and sales

Freelander's arrival will likely lead to increased showroom traffic as customers seek to learn more about the brand and its offerings

Australian dealers will need to be prepared to respond to this increased competition by reviewing their sales and marketing strategies

Taking action

This week, dealers can start by assessing their current sales and marketing strategies and identifying areas for improvement in preparation for Freelander's arrival

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →