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← Newsroom/From the OEMsEVs & hybridsChinese brands

Geely Starray EM-i is the Wheels Best Value Medium SUV for 2026

Compiled by ADME Newsroom from 1 source

First reported by Geely Australia (Newsroom) · 20 October at 11:33 am

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Image: Geely Australia (Newsroom)

The quick read

Full coverage

Geely Australia (Newsroom)·OEM newsrooms·20 October at 11:33 am

Geely Starray EM-i is the Wheels Best Value Medium SUV for 2026

The award recognises the Geely Starray EM-i’s compelling blend of ultra-efficient plug-in hybrid technology, comprehensive standard equipment, practicality, ownership costs, and overall value proposition in one of Australia’s most competitive vehicle segments....Read more on Geely Australia.

Read at Geely Australia (Newsroom) →

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The quick read

  • The Geely Starray EM-i has won the Wheels Best Value Medium SUV for 2026
  • The award recognises the vehicle's ultra-efficient plug-in hybrid technology and comprehensive standard equipment
  • The Geely Starray EM-i offers a compelling blend of practicality, ownership costs, and overall value proposition
  • The award is significant in one of Australia's most competitive vehicle segments

For dealers: Australian dealers should take notice of the Geely Starray EM-i's award as it highlights the vehicle's strong value proposition and potential to attract price-conscious buyers

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Geely Starray EM-i's win is a significant threat to established OEMs in the medium SUV segment, particularly those without a strong hybrid or electric offering

What it means for the order bank

Dealers who stock the Geely Starray EM-i can expect increased showroom traffic from buyers looking for a value-driven medium SUV with advanced technology

The award is also likely to put pressure on competitors to review their pricing and specification levels to remain competitive

Competitor response and pricing

Established OEMs may respond to the Geely Starray EM-i's win by offering discounts or promotions to protect their market share, which could impact dealer margins

Dealers should be prepared to handle a potential increase in leads and inquiries about the Geely Starray EM-i and be able to clearly communicate its value proposition to buyers

Taking action

This week, dealers can take decisive action by reviewing their stock levels and ordering more Geely Starray EM-i units to meet anticipated demand and capitalize on the vehicle's award-winning status

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →