Contact us
Contact us
Our WorkOur Products
About UsOur Process
NewsroomContact Us

Our studio

  • Collingwood
    3/30-34 Oxford Street,
    Collingwood, Victoria 3066

Follow us

Work
  • Our work
  • Our products
  • Our process
  • Newsroom
Company
  • About
  • Process
  • Website support
  • Contact us
Connect
  • Facebook
  • LinkedIn
  • YouTube
Newsletter

Subscribe for marketing insights, campaign ideas and the latest from the ADME team.

© 2026 ADME. All rights reserved.PrivacyTermsEditorial standards
← Newsroom/EVs & hybridsPolicy & safety

“Grit in the Gears”: NRMA report on shortfalls on national EV charging network hidden from view

Compiled by ADME Newsroom from 1 source

First reported by The Driven · 13 October at 1:45 pm

Who's covering this — 1 article

EV specialists
1
Share

Image: The Driven

The quick read

Full coverage

The Driven·EV specialists·13 October at 1:45 pm

“Grit in the Gears”: NRMA report on shortfalls on national EV charging network hidden from view

A government-funded program for a national EV charging network has come up short. But a report explaining what went wrong remains hidden from view. The post “Grit in the Gears”: NRMA report on…

Read at The Driven →

More from the newsroom

The Driven

Honda taps Ohme for smart home EV charging as $36,900 Super-One arrives

EV Central

Best luxury EVs in Australia 2026: Premium electric cars under $100k, $150k, $250k and beyond, priced and compared

CarExpert

2027 Xpeng G9L detailed with 1200km range and luxurious three-row cabin

CarExpert

ANCAP awards five-star safety ratings to Chinese trio, but dings two for lack of physical buttons

The Driven

Xpeng X9 MPV and GAC Aion UT Hatch get 5-star ANCAP safety scores under tougher new test

CarExpert

2027 Geely Starray EM-i AWD review

The ADME Newsroom is a news aggregator. Headlines, excerpts and article images remain the property of their original publishers, are shown for the purpose of reporting news, and always link to and credit the original reporting. Items marked “file image” use manufacturer-supplied press imagery of the vehicle referenced; vehicle and brand names are trademarks of their respective owners.

Quick-read summaries and “ADME commentary” are our own, are clearly marked, and are general industry commentary — not financial, legal or purchasing advice. Summaries and commentary may be AI-assisted and can contain errors — always check the original reporting before relying on specifics. Publishers and manufacturers: for corrections, attribution changes or removal, contact advertising@adme.net.au and we'll action it promptly. Read our editorial standards.

Ready to stand out?Tell us about it.

Whether it’s a brand, a campaign or a product that needs to stand out, we’d love to hear about it.

Tell us about your project →
Our studio
  • Collingwood
    3/30-34 Oxford Street,
    Collingwood, Victoria 3066
Call(03) 9417 7107
Emailadvertising@adme.net.au

The quick read

  • A government-funded program for a national EV charging network has fallen short of expectations
  • A report explaining the shortcomings of the program remains hidden from view
  • The NRMA has reported on the issue, highlighting the need for a comprehensive national EV charging network
  • The lack of transparency around the report's findings is a concern for the industry

For dealers: Australian dealers need to be aware of the limitations of the national EV charging network as it may impact sales and customer satisfaction

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The failure of the government-funded program to deliver a comprehensive national EV charging network is a significant concern for dealers who are investing in EV stock and marketing

Current State of EV Charging

The lack of a reliable and widespread charging network undermines the viability of EVs as a practical choice for many consumers, which can impact showroom traffic and sales

Dealers who have invested in EVs may find that the limited charging infrastructure hinders their ability to effectively market and sell these vehicles, ultimately affecting pricing and margin

The NRMA's report highlights the need for greater transparency and accountability in the development of the national EV charging network, which is crucial for dealers who need to make informed decisions about their stock and ordering

Impact on Sales and Marketing

The limited charging infrastructure can also impact the way dealers handle leads and customer inquiries, as they may need to manage expectations and provide additional information about charging options

Dealers can take action by advocating for greater transparency and investment in the national EV charging network, which can help to address the current limitations and support the growth of the EV market

One decisive action a dealer could take this week is to contact their local MP and express their concerns about the lack of transparency around the national EV charging network report, and push for greater investment in the development of a comprehensive charging infrastructure

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • NVES and the FBT change: the two policies quietly reshaping what Australia buys →