Contact us
Contact us
Our WorkOur Products
About UsOur Process
NewsroomContact Us

Our studio

  • Collingwood
    3/30-34 Oxford Street,
    Collingwood, Victoria 3066

Follow us

Work
  • Our work
  • Our products
  • Our process
  • Newsroom
Company
  • About
  • Process
  • Website support
  • Contact us
Connect
  • Facebook
  • LinkedIn
  • YouTube
Newsletter

Subscribe for marketing insights, campaign ideas and the latest from the ADME team.

© 2026 ADME. All rights reserved.PrivacyTermsEditorial standards
← Newsroom/EVs & hybridsChinese brands

GWM’s EV and PHEV push: Ora Touring and bigger Jolion spearhead 16-product Australian expansion

Compiled by ADME Newsroom from 1 source

First reported by EV Central · 14 October at 5:59 pm

Who's covering this — 1 article

EV specialists
1
Share

Image: EV Central

The quick read

Full coverage

EV Central·EV specialists·14 October at 5:59 pm

GWM’s EV and PHEV push: Ora Touring and bigger Jolion spearhead 16-product Australian expansion

GWM is preparing to broaden its Australian electric and plug-in hybrid line-up as it targets a 16-product portfolio by the The post GWM’s EV and PHEV push: Ora Touring and bigger Jolion spearhead…

Read at EV Central →

More from the newsroom

The Driven

Video: Is the $59k Suzuki e Vitara worth the money?

Fleet Auto News

Parts and servicing become BYD’s next fleet challenge

The Driven

EVX unveils Australian-made pole-mounted DC “fast charger” for electric cars

CarExpert

Avatr, Nevo could beat sister brand Deepal to PHEV/EREV tech in Australia

CarExpert

The CHEAPEST Tesla Model 3 on sale…have they cut too many features?

The Driven

The EV culture wars haven’t finished, and misinformation is still rife in mainstream media

The ADME Newsroom is a news aggregator. Headlines, excerpts and article images remain the property of their original publishers, are shown for the purpose of reporting news, and always link to and credit the original reporting. Items marked “file image” use manufacturer-supplied press imagery of the vehicle referenced; vehicle and brand names are trademarks of their respective owners.

Quick-read summaries and “ADME commentary” are our own, are clearly marked, and are general industry commentary — not financial, legal or purchasing advice. Summaries and commentary may be AI-assisted and can contain errors — always check the original reporting before relying on specifics. Publishers and manufacturers: for corrections, attribution changes or removal, contact advertising@adme.net.au and we'll action it promptly. Read our editorial standards.

Ready to stand out?Tell us about it.

Whether it’s a brand, a campaign or a product that needs to stand out, we’d love to hear about it.

Tell us about your project →
Our studio
  • Collingwood
    3/30-34 Oxford Street,
    Collingwood, Victoria 3066
Call(03) 9417 7107
Emailadvertising@adme.net.au

The quick read

  • GWM is expanding its Australian electric and plug-in hybrid line-up with new models
  • The Ora Touring and bigger Jolion will spearhead the 16-product portfolio
  • GWM's expansion targets the growing demand for EVs and hybrids in Australia
  • The move will increase competition in the Australian electric and plug-in hybrid market

For dealers: Australian dealers should prepare for increased competition in the electric and plug-in hybrid segment as GWM expands its portfolio

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

GWM's aggressive expansion into the Australian electric and plug-in hybrid market will put pressure on other manufacturers to respond with their own offerings

The introduction of the Ora Touring and bigger Jolion will likely attract new customers to GWM showrooms, potentially drawing them away from other brands

What it means for the order bank

Dealers can expect increased demand for GWM's electric and plug-in hybrid models, which will require careful stock management to meet customer expectations

The 16-product portfolio will give GWM a strong presence in the Australian market, allowing them to compete with established brands in the segment

Competitor response

Other manufacturers will need to assess their own electric and plug-in hybrid offerings to remain competitive, potentially leading to a surge in new model releases and updates

GWM's expansion will also put pressure on dealers to ensure they have the necessary knowledge and training to effectively sell and support electric and plug-in hybrid vehicles

Taking action

This week, dealers should review their current stock and ordering processes to ensure they are prepared to meet the expected increase in demand for GWM's electric and plug-in hybrid models, and consider providing additional training to their sales staff on these new models

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →