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← Newsroom/Industry

Hyundai targets autonomous driving production for 2028

Compiled by ADME Newsroom from 1 source

First reported by AutoTalk Australia · 14 September at 12:33 pm

Who's covering this — 1 article

Industry trade
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Image: AutoTalk Australia

The quick read

Full coverage

AutoTalk Australia·Industry trade·14 September at 12:33 pm

Hyundai targets autonomous driving production for 2028

Hyundai Motor Group plans to introduce production vehicles using Nvidia-based Level 2+ autonomous driving technology in the first half of 2028. Level 2++ models using the Nvidia system are targeted…

Read at AutoTalk Australia →

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The quick read

  • Hyundai plans to introduce production vehicles with Level 2+ autonomous driving technology in 2028.
  • The technology will be based on Nvidia's system.
  • Level 2++ models are also targeted for production.
  • The introduction of autonomous vehicles will require dealers to upgrade their showrooms and sales strategies.

For dealers: Australian dealers need to prepare for the introduction of autonomous vehicles to remain competitive in the market.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Hyundai's 2028 production target for Level 2+ autonomous driving technology will put pressure on Australian dealers to upgrade their showrooms to accommodate the new technology.

What it means for the order bank

Dealers who fail to prepare for the introduction of Level 2+ models will risk losing sales to competitors who are better equipped to handle the new technology.

The Nvidia-based system will likely be a key selling point for Hyundai's 2028 models, and dealers will need to be able to effectively communicate its benefits to customers.

Competitor response

Other manufacturers will likely respond to Hyundai's move by accelerating their own autonomous driving plans, leading to a potential surge in demand for autonomous vehicles in the Australian market.

Dealers who can effectively market and sell autonomous vehicles will be well-positioned to take advantage of this trend.

Action plan

This week, dealers should review their current sales and marketing strategies to identify areas where they can improve their handling of autonomous vehicle sales, and start making plans to upgrade their showrooms and train their staff to effectively sell the new technology.