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← Newsroom/Industry

Volkswagen sells Bugatti: Porsche sells joint-venture holding with Rimac, ending Veyron maker’s 28-year VW stint

Compiled by ADME Newsroom from 2 sources

First reported by Chasing Cars · 14 September at 4:16 pm

Who's covering this — 2 articles

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Image: Chasing Cars

The quick read

Full coverage

Chasing Cars·Motoring press·14 September at 4:16 pm

Volkswagen sells Bugatti: Porsche sells joint-venture holding with Rimac, ending Veyron maker’s 28-year VW stint

It’s the end of an era: after 28 years, exotic French marque Bugatti is no longer a part of the Volkswagen Group. Reuters reports that Volkswagen subsidiary Porsche, which in 2021 created a joint…

Read at Chasing Cars →
CarExpert·Motoring press·14 September at 9:25 am

Volkswagen officially sells Bugatti and Italdesign

The behemoth that is the Volkswagen Group shrank a little bit last week with Bugatti fully divested and a majority of Italdesign going to an IT firm.

Read at CarExpert →

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The quick read

  • Volkswagen has sold Bugatti after a 28-year ownership stint.
  • Porsche's joint venture with Rimac led to the sale of the luxury brand.
  • The Volkswagen Group has also divested a majority stake in Italdesign to an IT firm.
  • The move marks a significant shift in the company's priorities and may impact the luxury vehicle market.

For dealers: The sale of Bugatti and Italdesign's majority stake may create new opportunities for Australian dealers of luxury brands to attract high-end customers.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Volkswagen Group's divestment of Bugatti and majority stake in Italdesign marks a significant shift in the company's priorities, with potential consequences for the luxury vehicle market.

Impact on Luxury Segment

The loss of Bugatti, a brand synonymous with exclusivity and high-performance, may create an opportunity for other luxury manufacturers to fill the void, potentially altering the competitive landscape in the Australian market.

Porsche's involvement in the joint venture with Rimac, which led to the sale of Bugatti, highlights the growing importance of electrification and innovative technology in the luxury segment.

Showroom and Marketing Implications

Australian dealers of luxury brands should be prepared to capitalize on the potential shift in consumer interest, by showcasing their own high-performance and exclusive offerings, and emphasizing the unique features and benefits of their vehicles.

The IT firm's acquisition of a majority stake in Italdesign may also lead to new partnerships and collaborations, potentially influencing the design and technology of future luxury vehicles.

Actionable Insights

This week, dealer principals can review their current luxury vehicle offerings and marketing strategies, to identify opportunities to attract customers who may be looking for alternatives to Bugatti, and consider hosting exclusive events or promotions to showcase their high-end models.