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← Newsroom/EVs & hybrids

Mercedes-Benz EQS becomes Australia’s longest-range EV: 810km flagship gets $184,900 price, 350kW charging and steering yoke

Compiled by ADME Newsroom from 3 sources

First reported by EV Central · 11 September at 12:00 pm

Who's covering this — 3 articles

EV specialists
1
Broadcast news
1
Motoring press
1
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Image: EV Central

The quick read

Full coverage

EV Central·EV specialists·11 September at 12:00 pm

Mercedes-Benz EQS becomes Australia’s longest-range EV: 810km flagship gets $184,900 price, 350kW charging and steering yoke

Australia has a new long-distance electric vehicle champion, with the comprehensively overhauled Mercedes-Benz EQS arriving with an official 810km range.

Read at EV Central →
7NEWS·Broadcast news·10 September at 1:33 pm

Mercedes-Benz EQS prices: Updated electric limo now Australia’s longest-range EV

Australian pricing and specs for the refreshed electric limousine confirm it'll offer an 810km range and an optional yoke-style steering wheel.

Read at 7NEWS →
CarExpert·Motoring press·10 September at 12:29 pm

Mercedes-Benz EQS prices: Updated electric limo now Australia’s longest-range EV

Australian pricing and specs for the refreshed electric limousine confirm it'll offer an 810km range and an optional yoke-style steering wheel.

Read at CarExpert →

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The quick read

  • The Mercedes-Benz EQS has an official 810km range, making it Australia's longest-range EV.
  • The EQS is priced at $184,900 and features an optional yoke-style steering wheel.
  • The EQS has a 350kW charging capability, making it a convenient option for buyers who value speed.
  • The EQS's comprehensively overhauled design and features will likely attract luxury electric vehicle buyers.

For dealers: The Mercedes-Benz EQS's launch will likely drive showroom traffic and interest in the luxury electric vehicle segment, and dealers should be prepared to capitalize on this opportunity.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Mercedes-Benz EQS's 810km range will directly impact showroom traffic, as Australian buyers increasingly prioritize long-distance electric vehicle capabilities.

Competitor Response

The EQS's $184,900 price point and optional yoke-style steering wheel will force competitors to reassess their own EV offerings and pricing strategies, potentially leading to a market-wide shift in the luxury electric segment.

The EQS's 350kW charging capability will be a major draw for buyers who value convenience and speed, and dealers should be prepared to highlight this feature in marketing and sales materials.

Pricing and Margin

The EQS's premium price point will likely result in higher margins for dealers, making it an attractive addition to their product lineup.

However, dealers will need to carefully manage inventory and ordering to ensure they can meet demand for the EQS, particularly given its comprehensively overhauled design and features.

Actionable Insights

Dealers can take advantage of the EQS's launch by emphasizing its unique features and capabilities in marketing campaigns, and by training sales staff to effectively communicate the vehicle's benefits to potential buyers.

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • NVES and the FBT change: the two policies quietly reshaping what Australia buys →