Contact us
Contact us
Our WorkOur Products
About UsOur Process
NewsroomContact Us

Our studio

  • Collingwood
    3/30-34 Oxford Street,
    Collingwood, Victoria 3066

Follow us

Work
  • Our work
  • Our products
  • Our process
  • Newsroom
Company
  • About
  • Process
  • Website support
  • Contact us
Connect
  • Facebook
  • LinkedIn
  • YouTube
Newsletter

Subscribe for marketing insights, campaign ideas and the latest from the ADME team.

© 2026 ADME. All rights reserved.PrivacyTermsEditorial standards
← Newsroom/EVs & hybridsChinese brands

MG Cyberster vs Rob Roy Hillclimb: Chasing Tesla up the hill

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 25 October at 7:00 am

Who's covering this — 1 article

Motoring press
1
Share

Image: CarExpert

The quick read

Full coverage

CarExpert·Motoring press·25 October at 7:00 am

MG Cyberster vs Rob Roy Hillclimb: Chasing Tesla up the hill

If you know Neil Armstrong but don’t remember Michael Collins, we don’t blame you – but thanks to the MG Car Club of Victoria, we now have something in common after a run in the legendary Rob Roy…

Read at CarExpert →

More from the newsroom

The Driven

Mitsubishi ASX VR-e previewed – Japanese car giant returns to EV market with its fastest ever passenger car

The Driven

Australia’s second-hand EV market is starting to hit its straps

CarExpert

Expert Insights: Q&A with Continental Tyres managing director Mitchell Golledge

CarExpert

Data security a priority for Polestar before it rolls out bidirectional V2G charging tech

Fleet Auto News

UK Sales Signal a Changing Market for Fleet Buyers

CarExpert

2027 Rolls-Royce Spectre II: Quick drive

The ADME Newsroom is a news aggregator. Headlines, excerpts and article images remain the property of their original publishers, are shown for the purpose of reporting news, and always link to and credit the original reporting. Items marked “file image” use manufacturer-supplied press imagery of the vehicle referenced; vehicle and brand names are trademarks of their respective owners.

Quick-read summaries and “ADME commentary” are our own, are clearly marked, and are general industry commentary — not financial, legal or purchasing advice. Summaries and commentary may be AI-assisted and can contain errors — always check the original reporting before relying on specifics. Publishers and manufacturers: for corrections, attribution changes or removal, contact advertising@adme.net.au and we'll action it promptly. Read our editorial standards.

Ready to stand out?Tell us about it.

Whether it’s a brand, a campaign or a product that needs to stand out, we’d love to hear about it.

Tell us about your project →
Our studio
  • Collingwood
    3/30-34 Oxford Street,
    Collingwood, Victoria 3066
Call(03) 9417 7107
Emailadvertising@adme.net.au

The quick read

  • The MG Cyberster is being tested at the Rob Roy Hillclimb
  • The event is hosted by the MG Car Club of Victoria
  • The Cyberster is an EV model from the Chinese brand MG
  • The test is likened to chasing Tesla

For dealers: Australian dealers should take note of the growing presence of Chinese EV brands like MG in the local market

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The MG Cyberster's appearance at the Rob Roy Hillclimb is a deliberate move to challenge the dominance of Tesla in the EV segment

By testing the Cyberster in a high-performance setting, MG is sending a clear message that its EV offerings are not just about practicality, but also about excitement and driving dynamics

What it means for the competition

The fact that MG is being compared to Tesla, rather than other Chinese brands, suggests that the company is aiming to compete at the premium end of the EV market

This has significant implications for Australian dealers, who will need to be prepared to offer a compelling alternative to Tesla's popular models

The role of Chinese brands in the EV market

Chinese brands like MG are bringing a new level of competition to the EV market, with a focus on affordability, technology, and performance

As the EV market continues to grow, Australian dealers will need to be aware of the changing landscape and adapt their strategies to remain competitive

Taking action

This week, dealers can start by researching the MG Cyberster and other Chinese EV models, and considering how they can be incorporated into their product offerings to attract a new wave of EV buyers

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →