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← Newsroom/EVs & hybrids

Mitsubishi ASX VR-e previewed – Japanese car giant returns to EV market with its fastest ever passenger car

Compiled by ADME Newsroom from 2 sources

First reported by The Driven · 25 October at 2:00 pm

Who's covering this — 2 articles

EV specialists
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Motoring press
1
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Image: The Driven

The quick read

Full coverage

The Driven·EV specialists·25 October at 2:00 pm

Mitsubishi ASX VR-e previewed – Japanese car giant returns to EV market with its fastest ever passenger car

We preview the fastest car ever to be released by Mitsubishi in Australia, the all-electric ASX VR-e SUV. It is nothing like the i-MiEV, apart from being electric. The post Mitsubishi ASX VR-e…

Read at The Driven →
Chasing Cars·Motoring press·20 October at 10:00 am

Just 3.9 Seconds To 100km/h! The ASX Goes Electric (Mitsubishi ASX VR-e 2027 Walkaround Review)

Mitsubishi is set to launch another ASX in Australia at the end of 2026 only this time it’s of a very different kind. The ASX VR-e is a Taiwanese-sourced small SUV developed in partnership with…

Watch at Chasing Cars →

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The quick read

  • Mitsubishi is launching the all-electric ASX VR-e SUV in Australia at the end of 2026
  • The ASX VR-e is a Taiwanese-sourced small SUV developed in partnership with another company
  • The ASX VR-e is the fastest car ever to be released by Mitsubishi in Australia
  • It is distinct from the i-MiEV, apart from being electric

For dealers: Australian dealers will need to prepare for the arrival of Mitsubishi's new electric vehicle, which will likely attract a different type of customer

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Mitsubishi's return to the electric vehicle market with the ASX VR-e will likely lead to increased showroom traffic, particularly from customers interested in environmentally friendly options

What it means for the order bank

The ASX VR-e's Taiwanese sourcing and development in partnership with another company may lead to questions about the vehicle's quality and reliability, which dealers will need to be prepared to address with customers

The fact that the ASX VR-e is the fastest car ever released by Mitsubishi in Australia will likely generate significant interest and buzz, particularly among performance enthusiasts

Competitor response and market positioning

Dealers can expect competitors to respond to the ASX VR-e's launch by highlighting the features and benefits of their own electric and hybrid vehicles, making it essential for Mitsubishi dealers to be well-versed in the ASX VR-e's unique selling points

The ASX VR-e's distinction from the i-MiEV, apart from being electric, suggests that Mitsubishi is targeting a different segment or customer demographic with this vehicle, which dealers will need to understand and cater to

Preparing for launch

To prepare for the ASX VR-e's launch, dealers should review their current inventory and ordering processes to ensure they can meet expected demand, and consider providing training to sales staff on the vehicle's features and benefits

One decisive action a dealer could take this week is to review their marketing and lead handling processes to ensure they are effectively targeting and engaging with the types of customers who are likely to be interested in the ASX VR-e

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