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MG’s new 845km EV costs how much? MG 07 sedan packs semi-solid battery tech and Tesla-fighting price

Compiled by ADME Newsroom from 1 source

First reported by EV Central · 14 September at 4:00 pm

Who's covering this — 1 article

EV specialists: 1

Image: EV Central

The quick read

MG has revealed the full pricing and specifications for its new 07 electric sedan.
The MG 07 sedan has a range of 845km and features semi-solid battery tech.
The MG 07 sedan is priced competitively with Tesla models.
The MG 07 sedan's pricing and range will likely appeal to customers who have been hesitant to adopt EVs.

For dealers: Australian dealers should be prepared to respond to increased customer inquiries about affordable electric options like the MG 07 sedan.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The MG 07 sedan's Tesla-fighting price is a direct challenge to established EV players in the Australian market, and dealers should be prepared to respond to increased customer inquiries about affordable electric options.

Competitor Response

The fact that MG is using semi-solid battery tech in the 07 sedan indicates a significant investment in research and development, which could lead to a competitive advantage in terms of range and pricing.

The 845km range of the MG 07 sedan will likely appeal to customers who have been hesitant to adopt EVs due to range anxiety, and dealers should be prepared to address this concern in their sales pitches.

Pricing and Margin

The Tesla-fighting price of the MG 07 sedan will put pressure on other OEMs to revisit their pricing strategies, potentially leading to a more competitive pricing landscape in the Australian EV market.

Dealers who are prepared to adapt to this new pricing landscape will be better positioned to maintain their margins and stay competitive.

Showroom Traffic

The MG 07 sedan's competitive pricing and range will likely drive increased showroom traffic, and dealers should be prepared to handle a higher volume of customer inquiries and test drives.

To capitalize on this opportunity, dealers should review their inventory levels and ordering strategies to ensure they have a sufficient supply of EVs to meet customer demand.

One decisive action a dealer could take this week is to review their current EV inventory and ordering pipeline to identify opportunities to increase their stock of affordable EV options like the MG 07 sedan.

Go deeper — ADME analysis

The quick read

Full coverage

EV CentralEV specialists14 September at 4:00 pm

MG’s new 845km EV costs how much? MG 07 sedan packs semi-solid battery tech and Tesla-fighting price

Read at EV Central →

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