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© 2026 ADME. All rights reserved.PrivacyTermsEditorial standards
← Newsroom/Chinese brands

Stellantis wants its Chinese Leapmotor vehicles to drive more like European cars

Compiled by ADME Newsroom from 1 source

First reported by Chasing Cars · 14 September at 6:21 pm

Who's covering this — 1 article

Motoring press
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Image: Chasing Cars

The quick read

Full coverage

Chasing Cars·Motoring press·14 September at 6:21 pm

Stellantis wants its Chinese Leapmotor vehicles to drive more like European cars

European car giant Stellantis wants vehicles from its Chinese brand Leapmotor to drive more like cars from stablemates such as Alfa Romeo, Opel and Peugeot. Leapmotor vehicles are being sold outside…

Read at Chasing Cars →

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The quick read

  • Stellantis wants Leapmotor vehicles to drive more like European cars from brands like Alfa Romeo and Peugeot.
  • Leapmotor vehicles are being sold outside of China, potentially increasing competition for Australian dealers.
  • The driving dynamics of Leapmotor vehicles will be a key factor in their competitiveness against European-branded vehicles.
  • Australian dealers may need to adjust their pricing strategies to remain competitive with Leapmotor.

For dealers: Australian dealers selling European-branded vehicles need to be aware of the potential competition from Leapmotor and adjust their strategies accordingly.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Stellantis' desire for Leapmotor vehicles to drive more like European cars will directly impact the driving dynamics and overall performance of these vehicles, which could lead to increased competition for Australian dealers selling European-branded vehicles.

The fact that Leapmotor vehicles are being sold outside of China means that Australian dealers may soon see these vehicles on local roads, potentially drawing customers away from their own showrooms.

What it means for competitor response

Alfa Romeo, Opel, and Peugeot dealers in Australia should be prepared to compare their vehicles' driving dynamics to those of Leapmotor, as the Chinese brand's European-inspired performance may attract customers who value a more European driving experience.

This could lead to a shift in marketing strategies, with dealers emphasizing the unique characteristics of their European-branded vehicles to differentiate them from the Leapmotor offerings.

Impact on pricing and margin

If Leapmotor vehicles are able to match the driving dynamics of European cars at a lower price point, it could put pressure on Australian dealers to revisit their pricing strategies and potentially sacrifice margin to remain competitive.

Action required

This week, Australian dealers selling European-branded vehicles should review their competitor analysis to include Leapmotor and assess how they can effectively communicate the value proposition of their vehicles to customers who may be considering the Chinese brand's offerings.

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