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MG U9 EV: Australia to be world’s first market to get all-wheel-drive electric ute

Compiled by ADME Newsroom from 1 source

First reported by Chasing Cars · 15 September at 2:44 pm

Who's covering this — 1 article

Motoring press: 1

Image: Chasing Cars

The quick read

Full coverage

Chasing CarsMotoring press15 September at 2:44 pm

MG U9 EV: Australia to be world’s first market to get all-wheel-drive electric ute

MG has taken the wraps off an electric version of its U9 ute, and Australia will be the first place on earth to get it. The U9 EV enters a surprisingly sparse market – despite utes’ evergreen…

Read at Chasing Cars →

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← Newsroom/EVs & hybridsChinese brandsUtes & 4x4s

MG U9 EV: Australia to be world’s first market to get all-wheel-drive electric ute

Compiled by ADME Newsroom from 1 source

First reported by Chasing Cars · 15 September at 2:44 pm

Who's covering this — 1 article

Motoring press: 1

Image: Chasing Cars

The quick read

MG has launched an electric version of its U9 ute, which will be available in Australia first.
The U9 EV enters a sparse market, despite utes being evergreen.
The U9 EV has all-wheel-drive capability, which will appeal to customers who require a vehicle that can handle off-road conditions.
The U9 EV's launch in Australia suggests that MG is committed to the local market.

For dealers: The MG U9 EV's launch in Australia will bring new customers into showrooms, particularly those interested in electric vehicles, and dealers need to be prepared to handle these inquiries and sales.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The MG U9 EV's arrival in Australia will disrupt the ute market, which has been dominated by traditional internal combustion engine models.

Australian dealers can expect increased showroom traffic from customers interested in the U9 EV, particularly those looking for an electric alternative to traditional utes.

What it means for the order bank

The U9 EV's all-wheel-drive capability will appeal to customers who require a vehicle that can handle off-road conditions, potentially drawing sales away from competitors like Toyota and Ford.

MG's decision to launch the U9 EV in Australia first suggests that the brand is committed to the local market and is willing to invest in it, which could lead to increased marketing and promotional support for dealers.

Competitor response

Other brands, particularly those with a strong presence in the ute market, will need to respond to the U9 EV's launch with their own electric or hybrid models to remain competitive.

Pricing and margin

The U9 EV's pricing will be crucial in determining its success, and dealers will need to be prepared to negotiate and offer competitive deals to customers, potentially impacting their margins.

Dealers can take action this week by contacting their MG representatives to express interest in stocking the U9 EV and to inquire about marketing and promotional support.

Go deeper — ADME analysis

The quick read

Full coverage

Chasing CarsMotoring press15 September at 2:44 pm

MG U9 EV: Australia to be world’s first market to get all-wheel-drive electric ute

MG has taken the wraps off an electric version of its U9 ute, and Australia will be the first place on earth to get it. The U9 EV enters a surprisingly sparse market – despite utes’ evergreen…

Read at Chasing Cars →