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← Newsroom/EVs & hybridsChinese brands

New Chery-backed EV brand Lepas reveals 440km L6 electric SUV for Australia

Compiled by ADME Newsroom from 1 source

First reported by The Driven · 15 September at 1:37 pm

Who's covering this — 1 article

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Image: The Driven

The quick read

Full coverage

The Driven·EV specialists·15 September at 1:37 pm

New Chery-backed EV brand Lepas reveals 440km L6 electric SUV for Australia

Another new electric vehicle brand is preparing to enter the Australian market, with Chery Group-owned Lepas confirming the first specifications for its debut model, the L6 EV. The post New…

Read at The Driven →

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The quick read

  • Lepas, a Chery Group-owned brand, is entering the Australian market with the L6 EV model.
  • The L6 EV has a range of 440km, making it a competitive option in the electric SUV segment.
  • The arrival of Lepas will increase competition in the Australian electric vehicle market.
  • Dealers will need to adapt to the changing market to remain competitive.

For dealers: The launch of the Lepas L6 EV will increase competition in the electric vehicle market and require dealers to review their pricing and sales strategies.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The arrival of Lepas and its L6 EV model will put pressure on existing electric vehicle brands in Australia to review their pricing strategies, as the new entrant is likely to be competitively priced given its Chinese heritage and Chery Group backing.

The L6 EV's 440km range will be a key selling point, allowing it to compete directly with other electric SUVs in the market, and potentially drawing customers away from brands that cannot match this range.

Competitor Response

Established brands will need to respond quickly to the Lepas launch, potentially by adjusting their marketing campaigns to highlight the strengths of their own electric vehicles, or by reviewing their stock levels to ensure they can meet demand for their own electric models.

The Lepas L6 EV's specifications will also force dealers to re-evaluate their product knowledge and sales training, to ensure they can effectively compare and contrast the new model with existing electric vehicles on the market.

Showroom Traffic

As the Lepas brand and L6 EV model become more widely known, dealers can expect an increase in showroom traffic from customers interested in learning more about the new electric vehicle option, and sales staff will need to be prepared to handle these inquiries effectively.

Dealers who are prepared to adapt to the changing market and provide a compelling sales experience will be well-placed to capitalize on the interest in electric vehicles, regardless of the brand or model.

Action Required

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →