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← Newsroom/Utes & 4x4s

Mitsubishi Pajero 2027 review: international first drive

Compiled by ADME Newsroom from 2 sources

First reported by Chasing Cars · 10 September at 12:00 pm

Who's covering this — 2 articles

Motoring press
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Image: Chasing Cars

The quick read

Full coverage

Chasing Cars·Motoring press·10 September at 12:00 pm

Mitsubishi Pajero 2027 review: international first drive

Mitsubishi desperately needs a halo car such as this – the all-new, fifth-generation Pajero 4WD. Launching in Australia in December 2026, it will play a crucial role in boosting the triple-diamond’s…

Read at Chasing Cars →
CarExpert·Motoring press·10 September at 12:00 pm

2027 Mitsubishi Pajero review: Quick drive

Our first drive in the born-again Mitsubishi Pajero confirms the big new off-road SUV is as upmarket as its price.

Read at CarExpert →

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The quick read

  • The all-new Mitsubishi Pajero 4WD will launch in Australia in December 2026.
  • The new Pajero is described as 'upmarket' and priced accordingly.
  • Mitsubishi desperately needs a halo car like the Pajero to boost the brand's sales and customer interest.
  • The Pajero will play a crucial role in boosting the Mitsubishi brand's reputation and sales in Australia.

For dealers: The arrival of the new Pajero will provide a much-needed boost to Mitsubishi's sales and reputation in Australia, and dealers who are prepared to capitalize on the opportunity will be well-positioned to increase revenue and market share.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The arrival of the all-new Mitsubishi Pajero in December 2026 will significantly boost the brand's showroom traffic, particularly among buyers seeking a premium off-road SUV experience.

What it means for the order bank

Mitsubishi's desperate need for a halo car like the Pajero suggests that the brand has been lacking a compelling offering in the 4WD segment, which has likely impacted sales and customer interest.

The fact that the new Pajero is described as 'upmarket' and priced accordingly will give dealers an opportunity to increase margins and revenue per unit sold.

Pricing and competitor response

The Pajero's premium pricing will likely put pressure on competitors in the 4WD segment to respond with their own high-end offerings, potentially leading to a pricing war that could benefit dealers who are prepared to negotiate.

Pre-launch preparations

Dealers can take advantage of the pre-launch period to prepare their sales teams and marketing materials, emphasizing the Pajero's unique features and benefits to attract potential buyers and stay ahead of the competition.

One decisive action dealers can take this week is to review their current inventory and pricing strategies to ensure they are well-positioned to capitalize on the arrival of the new Pajero and the potential surge in customer interest it will generate.

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • Ute wars 2026: Ranger holds the crown, the Shark 6 crashes the party, and the Tasman stumbles →