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← Newsroom/Utes & 4x4s

Pajero Is Back: Mitsubishi Revives an Australian 4WD Icon

Compiled by ADME Newsroom from 1 source

First reported by Fleet Auto News · 12 September at 6:00 am

Who's covering this — 1 article

Industry trade
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Image: Fleet Auto News

The quick read

Full coverage

Fleet Auto News·Industry trade·12 September at 6:00 am

Pajero Is Back: Mitsubishi Revives an Australian 4WD Icon

Mitsubishi has confirmed the Australian range and specifications for the all-new Pajero, with the returning nameplate bringing a 2.4-litre turbo-diesel engine, seven drive modes, a 3.5-tonne towing…

Read at Fleet Auto News →

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The quick read

  • Mitsubishi's all-new Pajero features a 2.4-litre turbo-diesel engine and seven drive modes.
  • The Pajero has a 3.5-tonne towing capacity, making it a strong contender in the Australian 4WD market.
  • The returning Pajero nameplate brings a capable and versatile 4WD to the Australian market.

For dealers: The Pajero's return with strong towing capacity and drive modes will attract buyers and drive sales for Australian dealers.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The return of the Pajero nameplate with a 2.4-litre turbo-diesel engine and 3.5-tonne towing capacity will directly challenge the dominance of other 4WD brands in the Australian market, particularly those with smaller towing capacities.

Competitor Response

Toyota and Ford will need to reassess their 4WD lineups, as the Pajero's seven drive modes and towing capacity will attract buyers who prioritize capability and versatility.

The Pajero's specs will also put pressure on other Mitsubishi models, such as the Triton ute, to demonstrate their unique value proposition and avoid cannibalizing sales.

Showroom Traffic and Stock

Dealers can expect increased showroom traffic from buyers interested in the Pajero's towing capacity and drive modes, and should ensure they have sufficient stock to meet demand.

To maximize sales, dealers should prioritize training their staff on the Pajero's features and benefits, particularly its towing capacity and seven drive modes.

Action Plan

This week, dealers should review their current 4WD stock and ordering plans to ensure they can meet demand for the Pajero and other capable 4WD models, and adjust their marketing strategies to highlight the Pajero's unique features and benefits.

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • Ute wars 2026: Ranger holds the crown, the Shark 6 crashes the party, and the Tasman stumbles →