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← Newsroom/Industry

Mitsubishi Pajero Sport almost sold out in Australia – but will live on elsewhere

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 17 September at 3:08 pm

Who's covering this — 1 article

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The quick read

Full coverage

CarExpert·Motoring press·17 September at 3:08 pm

Mitsubishi Pajero Sport almost sold out in Australia – but will live on elsewhere

If you want a large, affordable off-road SUV from Mitsubishi, you better act fast because the old Pajero Sport is nearly gone.

Read at CarExpert →

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The quick read

  • The Mitsubishi Pajero Sport is nearly sold out in Australia.
  • The model will continue to be available in other markets.
  • Dealers may face a gap in their large, affordable off-road SUV offerings.
  • Competitors may capture market share from Mitsubishi's departure.

For dealers: The Pajero Sport's near sell-out in Australia means dealers need to review their inventory and pricing strategies to remain competitive in the large SUV segment.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Mitsubishi Pajero Sport's near sell-out in Australia means dealers will soon face a gap in their large, affordable off-road SUV offerings, which could lead to lost sales and revenue.

What it means for the order bank

Dealers who have relied on the Pajero Sport to attract price-sensitive buyers may see a decline in showroom traffic, as customers seeking a large, affordable off-road SUV may be forced to look at competitor models.

The Pajero Sport's departure from the Australian market could also impact dealers' pricing and margin strategies, as they may need to adjust their pricing to remain competitive in the large SUV segment.

Competitor response and marketing

Competitors such as Toyota and Ford may see an opportunity to capture market share from Mitsubishi's departure, and dealers should be prepared to respond with targeted marketing and lead handling strategies to retain customers.

Dealers can take advantage of the Pajero Sport's near sell-out by promoting other Mitsubishi models that offer similar capabilities and features, such as the Triton ute.

Action plan

This week, dealers can review their inventory and pricing strategies to ensure they are well-positioned to respond to the Pajero Sport's departure and capture sales from customers seeking a large, affordable off-road SUV.