← Newsroom/From the OEMsEVs & hybridsUtes & 4x4s

New Mitsubishi Pajero to offer hybrid and plug-in hybrid power

Compiled by ADME Newsroom from 2 sources

First reported by 7NEWS · 9 September at 1:04 pm

Who's covering this — 2 articles

Broadcast news: 1
Motoring press: 1

Image: 7NEWS

The quick read

Full coverage

7NEWSBroadcast news9 September at 1:04 pm

New Mitsubishi Pajero to offer hybrid and plug-in hybrid power

A senior Mitsubishi executive has confirmed both hybrid powertrain types will be offered in the new Pajero – and perhaps the Triton it’s based on.

Read at 7NEWS →

CarExpertMotoring press9 September at 12:00 pm

New Mitsubishi Pajero to offer hybrid and plug-in hybrid power

A senior Mitsubishi executive has confirmed both hybrid powertrain types will be offered in the new Pajero – and perhaps the Triton it’s based on.

Read at CarExpert →

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← Newsroom/From the OEMsEVs & hybridsUtes & 4x4s

New Mitsubishi Pajero to offer hybrid and plug-in hybrid power

Compiled by ADME Newsroom from 2 sources

First reported by 7NEWS · 9 September at 1:04 pm

Who's covering this — 2 articles

Broadcast news: 1
Motoring press: 1

Image: 7NEWS

The quick read

Mitsubishi will offer hybrid and plug-in hybrid powertrains in the new Pajero.
The Triton ute may also receive hybrid powertrain options.
Hybrid models will attract environmentally conscious buyers.
Dealers should review pricing and margin strategies for hybrid models.

For dealers: Australian dealers should prepare for increased interest in hybrid models and review their pricing and margin strategies to remain competitive.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The confirmation of hybrid and plug-in hybrid powertrains in the new Mitsubishi Pajero is a direct challenge to the dominance of traditional petrol and diesel engines in the 4x4 segment.

Mitsubishi's move into hybrid technology will likely increase showroom traffic as environmentally conscious buyers look for alternatives to traditional fossil fuel-powered vehicles.

What it means for the order bank

The potential for hybrid powertrains in the Triton ute, which the Pajero is based on, means dealers should prepare for increased interest in the ute segment as well, particularly from fleet and commercial buyers looking to reduce their carbon footprint.

The introduction of hybrid models will also give dealers an opportunity to review their pricing and margin strategies, as buyers may be willing to pay a premium for the improved fuel efficiency and reduced emissions.

Competitor response and marketing

Toyota and Ford, with their own hybrid and electric offerings, will likely respond to Mitsubishi's move by promoting their own environmentally friendly models, increasing competition in the segment.

Dealers should be prepared to handle an increase in leads and inquiries from buyers researching hybrid and plug-in hybrid options, and have a strategy in place to effectively communicate the benefits of these powertrains.

Taking action

This week, dealers can start reviewing their current stock and ordering processes to ensure they are prepared for the potential increase in demand for hybrid models, and consider training staff on the features and benefits of the new powertrains.

Go deeper — ADME analysis