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← Newsroom/EVs & hybridsSales & market

Nissan “can do better” with its slow-selling Tesla Model Y rival as it eyes other new EVs

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 2 October at 11:37 am

Who's covering this — 1 article

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Image: CarExpert

The quick read

Full coverage

CarExpert·Motoring press·2 October at 11:37 am

Nissan “can do better” with its slow-selling Tesla Model Y rival as it eyes other new EVs

Nissan says it can do better at selling its electric Ariya SUV, but it's also looking to other models to grow its EV sales in Australia.

Read at CarExpert →

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The quick read

  • Nissan says it can do better at selling its electric Ariya SUV.
  • The company is looking to other models to grow its EV sales in Australia.
  • The Ariya SUV is Nissan's flagship electric vehicle.
  • The slow sales of the Ariya SUV are a concern for the brand.

For dealers: Australian dealers need to be aware of Nissan's plans to grow its EV sales and adjust their strategies accordingly to remain competitive.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Nissan's admission that it can do better with the Ariya SUV is a clear indication that the current sales strategy is not meeting expectations, and a rethink is required to compete with the dominant Tesla Model Y.

The Ariya SUV is Nissan's flagship electric vehicle, and its slow sales are a concern for the brand, which is why the company is already looking to other models to grow its EV sales in Australia.

What it means for the order bank

The fact that Nissan is looking to other models to grow its EV sales suggests that the company is not confident in the Ariya's ability to compete with the Tesla Model Y, which could lead to a decrease in orders for the Ariya.

This decrease in orders could have a significant impact on dealership stock levels and pricing strategies, as dealers may need to adjust their inventory to reflect the decreased demand.

Competitor response and marketing

Tesla's dominance in the electric vehicle market is a major challenge for Nissan, and the company will need to develop a more effective marketing strategy to compete with the brand.

Nissan's marketing efforts will need to focus on the unique features and benefits of the Ariya SUV, such as its range and charging time, in order to differentiate it from the Tesla Model Y.

Taking action

One decisive action a dealer could take this week is to review their current inventory and pricing strategy for the Ariya SUV, and consider adjusting their marketing approach to better compete with the Tesla Model Y.

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →