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← Newsroom/EVs & hybridsUtes & 4x4s

Nissan marks 60 years in Australia with 170-car gathering

Compiled by ADME Newsroom from 2 sources

First reported by AutoTalk Australia · 26 October at 3:12 pm

Who's covering this — 2 articles

Industry trade
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OEM newsrooms
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Image: AutoTalk Australia

The quick read

Full coverage

AutoTalk Australia·Industry trade·26 October at 3:12 pm

Nissan marks 60 years in Australia with 170-car gathering

More than 170 Nissan, Datsun, Infiniti and Prince vehicles gathered at Mulgrave to mark 60 years of Nissan Australia, alongside the local debut of the Navara Pro plug-in hybrid.

Read at AutoTalk Australia →
Nissan Australia·OEM newsrooms·26 October at 11:00 am

60 years of Nissan Australia: Celebrating the brand’s past, present and electrified future

Nissan marked 60 years of operations in Australia on Saturday, bringing more than 170 Nissan, Datsun, INFINITI and Prince vehicles to its headquarters in Mulgrave, Victoria.

Read at Nissan Australia →

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The quick read

  • Nissan marked 60 years of operations in Australia with a gathering of over 170 vehicles at its Mulgrave headquarters.
  • The event featured the local debut of the Navara Pro plug-in hybrid.
  • The gathering included a range of Nissan, Datsun, Infiniti, and Prince vehicles.
  • The celebration highlighted Nissan's long history in the Australian market.

For dealers: This milestone event showcases Nissan's commitment to the Australian market and its diverse range of vehicles, which can help drive showroom traffic and sales for local dealers.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Navara Pro plug-in hybrid's local debut at the 60th-anniversary celebration is a strategic move by Nissan to generate buzz around its newest ute offering.

Ute Segment Competition

The ute segment is highly competitive in Australia, and Nissan's introduction of the Navara Pro plug-in hybrid is a direct challenge to other manufacturers, such as Toyota and Ford.

Nissan's decision to showcase the Navara Pro plug-in hybrid alongside its other vehicles, including the Datsun and Infiniti brands, demonstrates its focus on providing a range of options for Australian customers.

Marketing and Branding Opportunities

The 60th-anniversary celebration provides a unique marketing opportunity for Nissan to promote its brand and vehicles to a wide audience, and local dealers can leverage this event to drive sales and increase brand awareness.

The inclusion of Infiniti and Prince vehicles in the celebration highlights Nissan's diverse brand portfolio and its ability to cater to different customer segments.

Driving Sales and Showroom Traffic

To capitalize on the momentum generated by the 60th-anniversary celebration, local dealers can offer special promotions and incentives to customers who visit their showrooms and test drive the Navara Pro plug-in hybrid or other Nissan vehicles.

By taking advantage of this opportunity, dealers can increase sales, drive showroom traffic, and strengthen their relationship with the Nissan brand.

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • NVES and the FBT change: the two policies quietly reshaping what Australia buys →