Contact us
Contact us
Our WorkOur Products
About UsOur Process
NewsroomContact Us

Our studio

  • Collingwood
    3/30-34 Oxford Street,
    Collingwood, Victoria 3066

Follow us

Work
  • Our work
  • Our products
  • Our process
  • Newsroom
Company
  • About
  • Process
  • Contact us
Connect
  • Facebook
  • LinkedIn
  • YouTube
Newsletter

Subscribe for marketing insights, campaign ideas and the latest from the ADME team.

© 2026 ADME. All rights reserved.PrivacyTermsEditorial standards
← Newsroom/From the OEMs

Nissan to supply GEN4 powertrains to Andretti Formula E

Compiled by ADME Newsroom from 1 source

First reported by Nissan Australia · 24 July at 3:30 pm

Who's covering this — 1 article

OEM newsrooms
1
Share

Image: Nissan Australia

The quick read

Full coverage

Nissan Australia·OEM newsrooms·24 July at 3:30 pm

Nissan to supply GEN4 powertrains to Andretti Formula E

Nissan is delighted to announce a multi-year agreement to supply its Formula E GEN4 powertrain to Andretti Formula E from Season 13 onwards. The agreement brings together two of the most established…

Read at Nissan Australia →

More from the newsroom

Kia Australia

Moving the goal posts - Nathan Cleary x Volkanovksi

Ford Australia (Newsroom)

Ford Ranger Super Duty: Mountain Goat Story

Ford Australia (Newsroom)

The 2026 Ford Ranger is Coming to Australia

Subaru Australia (Newsroom)

Subaru Australia announces 2024 Retailer of the Year Award winners and names Bunbury Subaru National winner

Subaru Australia (Newsroom)

Roy Morgan back-to-back Major Car Manufacturer of the Year

Deepal Australia (Newsroom)

DEEPAL E07 Named CarExpert’s Best EV Large SUV

The ADME Newsroom is a news aggregator. Headlines, excerpts and article images remain the property of their original publishers, are shown for the purpose of reporting news, and always link to and credit the original reporting. Items marked “file image” use manufacturer-supplied press imagery of the vehicle referenced; vehicle and brand names are trademarks of their respective owners.

Quick-read summaries and “ADME commentary” are our own, are clearly marked, and are general industry commentary — not financial, legal or purchasing advice. Summaries and commentary may be AI-assisted and can contain errors — always check the original reporting before relying on specifics. Publishers and manufacturers: for corrections, attribution changes or removal, contact advertising@adme.net.au and we'll action it promptly. Read our editorial standards.

Ready to stand out?Tell us about it.

Whether it’s a brand, a campaign or a product that needs to stand out, we’d love to hear about it.

Tell us about your project →
Our studio
  • Collingwood
    3/30-34 Oxford Street,
    Collingwood, Victoria 3066
Call(03) 9417 7107
Emailadvertising@adme.net.au

The quick read

  • Nissan will supply its Formula E GEN4 powertrain to Andretti Formula E from Season 13 onwards
  • The agreement brings together two established players in the Formula E space
  • Nissan's GEN4 powertrain will be used by Andretti Formula E for multiple years
  • The partnership is a significant development in the Formula E series

For dealers: Australian dealers should note the potential for increased brand awareness and interest in Nissan's electric and hybrid offerings as a result of this partnership

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Nissan's decision to supply its GEN4 powertrain to Andretti Formula E is a strategic move to increase its presence in the electric vehicle market

Electric Vehicle Market Presence

The partnership with Andretti Formula E will likely lead to increased visibility and credibility for Nissan's electric and hybrid models, potentially driving more customers to Nissan showrooms

Nissan's GEN4 powertrain is a key component of its electric vehicle strategy, and its use in the Formula E series will provide valuable testing and development opportunities

Competitor Response and Market Dynamics

Other manufacturers, such as those already involved in Formula E, may respond to Nissan's move by increasing their own investments in electric vehicle technology and marketing, potentially leading to a more competitive market for Australian dealers

The success of Nissan's partnership with Andretti Formula E will depend on the performance of the GEN4 powertrain in the Formula E series, and Australian dealers should monitor the series to gauge customer interest and reaction

Actionable Insights for Dealers

Australian dealers can capitalize on the increased interest in Nissan's electric and hybrid offerings by ensuring they have a knowledgeable sales team and a well-stocked inventory of these models, and by promoting the brand's involvement in the Formula E series to potential customers

One decisive action a dealer could take this week is to review their current inventory and marketing strategies to ensure they are well-positioned to take advantage of any increased interest in Nissan's electric and hybrid models resulting from the partnership with Andretti Formula E