Contact us
Contact us
Our WorkOur Products
About UsOur Process
NewsroomContact Us

Our studio

  • Collingwood
    3/30-34 Oxford Street,
    Collingwood, Victoria 3066

Follow us

Work
  • Our work
  • Our products
  • Our process
  • Newsroom
Company
  • About
  • Process
  • Website support
  • Contact us
Connect
  • Facebook
  • LinkedIn
  • YouTube
Newsletter

Subscribe for marketing insights, campaign ideas and the latest from the ADME team.

© 2026 ADME. All rights reserved.PrivacyTermsEditorial standards
← Newsroom/Chinese brands

Omoda Jaecoo owner club surpasses 8000 members

Compiled by ADME Newsroom from 1 source

First reported by AutoTalk Australia · 30 September at 10:21 am

Who's covering this — 1 article

Industry trade
1
Share

The quick read

Full coverage

AutoTalk Australia·Industry trade·30 September at 10:21 am

Omoda Jaecoo owner club surpasses 8000 members

Omoda Jaecoo says its Australian owner community has grown to more than 8000 members since launching earlier this year. Known as My OJ Club, the programme offers owners access to events, vehicle…

Read at AutoTalk Australia →

More from the newsroom

EV Central

Three-star setback: BYD Sealion 5 breaks brand’s perfect ANCAP run as M9 people-mover scores five

Chasing Cars

LDV T60 2027: cut-price dual-cab ute scores bigger 2.5L turbo-diesel engine and a new look

ANCAP

Mixed safety result breaks second-highest seller’s five-star run

CarsGuide

4WD test! BYD Shark 6 Performance 2026 review Australia: New hybrid pick-up closes Ford Ranger gap

Chasing Cars

Toyota RAV4 2027: cheaper plug-in hybrid confirmed for Australia to fend off BYD Sealion 6 and Geely Starray

The Driven

Chinese EV giants Geely and Nio strike major deal on battery swapping and charging technologies

The ADME Newsroom is a news aggregator. Headlines, excerpts and article images remain the property of their original publishers, are shown for the purpose of reporting news, and always link to and credit the original reporting. Items marked “file image” use manufacturer-supplied press imagery of the vehicle referenced; vehicle and brand names are trademarks of their respective owners.

Quick-read summaries and “ADME commentary” are our own, are clearly marked, and are general industry commentary — not financial, legal or purchasing advice. Summaries and commentary may be AI-assisted and can contain errors — always check the original reporting before relying on specifics. Publishers and manufacturers: for corrections, attribution changes or removal, contact advertising@adme.net.au and we'll action it promptly. Read our editorial standards.

Ready to stand out?Tell us about it.

Whether it’s a brand, a campaign or a product that needs to stand out, we’d love to hear about it.

Tell us about your project →
Our studio
  • Collingwood
    3/30-34 Oxford Street,
    Collingwood, Victoria 3066
Call(03) 9417 7107
Emailadvertising@adme.net.au

The quick read

  • Omoda Jaecoo's Australian owner community has grown to over 8000 members since launching earlier this year.
  • The My OJ Club program offers owners access to events and vehicle-related benefits.
  • The program's success can be seen as a benchmark for other dealers to learn from.
  • The growth of the Omoda Jaecoo owner community reflects the increasing popularity of Chinese brands in the Australian market.

For dealers: The success of Omoda Jaecoo's owner community program highlights the importance of customer engagement and loyalty for dealers looking to retain customers and encourage repeat business.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The rapid growth of the Omoda Jaecoo owner community to over 8000 members in a short period highlights the brand's ability to engage with its customers and create a sense of belonging.

This level of engagement can lead to increased brand loyalty, which is crucial for dealers looking to retain customers and encourage repeat business.

What it means for customer retention

Omoda Jaecoo's success in building a community around its brand can be attributed to the My OJ Club program, which offers owners access to exclusive events and vehicle-related benefits.

The program's effectiveness in creating a loyal customer base can be seen as a benchmark for other dealers, who can learn from Omoda Jaecoo's approach to customer engagement.

Competitor response and market dynamics

The growth of the Omoda Jaecoo owner community also reflects the increasing popularity of Chinese brands in the Australian market, which can lead to increased competition for established brands.

Dealers who fail to adapt to this shift in market dynamics risk losing market share to more agile and customer-focused brands like Omoda Jaecoo.

Actionable insights for dealers

To remain competitive, dealers should focus on building strong relationships with their customers and creating engaging experiences that foster brand loyalty, such as exclusive events and loyalty programs.

Go deeper — ADME analysis

  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →
  • Ute wars 2026: Ranger holds the crown, the Shark 6 crashes the party, and the Tasman stumbles →