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← Newsroom/EVs & hybrids

Porsche teases mid-engined hypercar but axes plans for petrol Boxster, Cayman successor

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 8 October at 5:29 pm

Who's covering this — 1 article

Motoring press: 1

Image: CarExpert

The quick read

Porsche's next 718 will be offered with electric power only
The brand is developing a new flagship sports car with a combustion engine
The move to electric power will attract a new type of customer
Dealers will need to adapt their sales approach and marketing strategies

For dealers: Australian dealers will need to be prepared to handle increased interest and sales of the new electric 718, while also navigating the potential challenges and opportunities presented by this significant shift in the sports car market.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Porsche's decision to axe plans for a petrol-powered Boxster and Cayman successor and instead offer the next 718 with electric power will lead to a significant shift in the sports car market, with potential consequences for showroom traffic and customer demographics.

The move to electric power for the 718 range will likely attract a new type of customer, one who is more environmentally conscious and potentially more tech-savvy, which could require dealers to adapt their sales approach and marketing strategies.

What it means for the order bank

Dealers can expect a potential surge in interest for the new electric 718, which could lead to increased sales and revenue, but also poses challenges in terms of inventory management and meeting customer demand for a product that is still relatively new to the market.

The fact that Porsche is also developing a new flagship sports car with a combustion engine suggests that the brand is not abandoning its performance heritage, but rather evolving to meet changing customer needs and preferences.

Competitor response and market dynamics

Other manufacturers in the sports car segment, such as Ferrari and Lamborghini, will likely be watching Porsche's move to electric power closely, and may respond with their own electric or hybrid offerings, which could lead to increased competition and pricing pressure in the market.

Dealers should be prepared to communicate the benefits and unique features of the electric 718 to customers, and to address any concerns or misconceptions they may have about electric vehicles.

Taking action

This week, dealers can start by reviewing their sales training programs and marketing materials to ensure they are equipped to effectively promote and sell the new electric 718, and to identify opportunities to upsell and cross-sell other Porsche models to customers who may be interested in the brand's performance and luxury offerings.

Go deeper — ADME analysis