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Potholes are the greatest danger to motorists, says tyre company

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 23 October at 9:59 am

Who's covering this — 1 article

Motoring press
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The quick read

Full coverage

CarExpert·Motoring press·23 October at 9:59 am

Potholes are the greatest danger to motorists, says tyre company

Australia’s crumbling roads pose increasing risks to drivers, according to the head of a major tyre brand – but it's not the only safety issue.

Read at CarExpert →

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The quick read

  • Potholes are the greatest danger to motorists, according to a major tyre brand
  • Australia's crumbling roads pose increasing risks to drivers
  • The head of the tyre brand highlights road safety issues beyond potholes
  • Tyre company warns of road risks to drivers

For dealers: Australian dealers should be prepared to address customer concerns about road safety and tyre durability

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The fact that a major tyre brand is speaking out about the dangers of potholes suggests that the issue is becoming a significant concern for motorists

Road Safety Concerns

This concern about road safety could lead to increased demand for vehicles with advanced safety features, such as tyre pressure monitoring systems and robust suspension

The emphasis on road safety also presents an opportunity for dealers to promote the benefits of regular tyre checks and maintenance

Impact on Sales and Service

Dealers who can effectively communicate the importance of tyre safety and maintenance may be able to attract more customers who are concerned about road safety

The warning from the tyre company about road risks could also lead to increased sales of vehicles with higher ground clearance and more durable tyres

Actionable Response

This week, dealers can take the decisive action of training their sales staff to effectively communicate the importance of tyre safety and maintenance to customers, and to promote the benefits of vehicles with advanced safety features