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© 2026 ADME. All rights reserved.PrivacyTermsEditorial standards
← Newsroom/EVs & hybridsChinese brandsSales & market

September 2026 New Car Sales: Chinese cars dominate as BYD settles into second place in the sales race

Compiled by ADME Newsroom from 2 sources

First reported by Chasing Cars · 6 October at 7:59 pm

Who's covering this — 2 articles

Motoring press
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Industry trade
1
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Image: Chasing Cars

The quick read

Full coverage

Chasing Cars·Motoring press·6 October at 7:59 pm

September 2026 New Car Sales: Chinese cars dominate as BYD settles into second place in the sales race

Chinese car brands dominated the sales charts last month, making up more than a third of sales, largely due to the popularity of their electric and plug-in hybrid models. Relative newcomer BYD…

Read at Chasing Cars →
AADA·Industry trade·6 October at 4:21 pm

September 2026 New Vehicle Sales

Australia’s new vehicle market recorded another positive month in September, with 108,778 vehicles sold, up 0.9 per cent compared with the same month last year. The result brings total new vehicle…

Read at AADA →

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The quick read

  • Chinese car brands made up more than a third of sales in September.
  • BYD has settled into second place in the sales race.
  • The Australian new vehicle market recorded a 0.9 per cent increase in sales compared to the same month last year.
  • Chinese car brands' popularity is largely due to their electric and plug-in hybrid models.

For dealers: The dominance of Chinese car brands in the sales charts means dealers need to adapt their product lineup and sales strategy to stay competitive.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Chinese car brands making up more than a third of sales in September is a wake-up call for Australian dealers who have not yet adapted to the shift in consumer preference towards electric and plug-in hybrid models.

The fact that BYD has settled into second place in the sales race indicates that the brand has successfully gained traction in the Australian market, and its popularity is likely to continue.

What it means for the order bank

The 0.9 per cent increase in sales compared to the same month last year suggests that the market is still growing, but at a slower rate, which means dealers need to be more strategic about their stock and ordering to stay competitive.

The dominance of Chinese car brands in the sales charts is largely due to the popularity of their electric and plug-in hybrid models, which means dealers who do not have a strong offering in this segment are likely to be missing out on sales.

Competitor response

Dealers who are not already stocking electric and plug-in hybrid models from Chinese brands such as BYD need to reassess their product lineup and consider adding these models to stay competitive.

The fact that Chinese car brands are dominating the sales charts means that dealers need to be prepared to respond to a higher volume of inquiries and test drives for these models, and have a solid lead handling process in place.

Taking action

This week, dealers should review their current stock and ordering to ensure they have a strong offering of electric and plug-in hybrid models from Chinese brands, and consider adding BYD models to their lineup to capitalize on the brand's popularity.

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →