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← Newsroom/Sales & market

September sales up 0.9% as Chinese brands take half the top 10

Compiled by ADME Newsroom from 1 source

First reported by AutoTalk Australia · 6 October at 2:42 pm

Who's covering this — 1 article

Industry trade
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The quick read

Full coverage

AutoTalk Australia·Industry trade·6 October at 2:42 pm

September sales up 0.9% as Chinese brands take half the top 10

Australian new vehicle sales rose 0.9% in September to 102,924 units, with Chinese brands taking half the top 10 and every one of them growing.

Read at AutoTalk Australia →

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The quick read

  • Australian new vehicle sales rose 0.9% in September to 102,924 units.
  • Chinese brands took half the top 10 spots in September sales, with every one of them growing.
  • The growth of Chinese brands is likely to lead to increased competition in the market.
  • Dealers will need to reassess their competitor analysis to include Chinese brands.

For dealers: The rise of Chinese brands in the top 10 sales spots matters because it indicates a significant shift in consumer preference and will likely impact pricing and margin for Australian dealers.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Chinese brands taking half the top 10 spots in September sales is a wake-up call for Australian dealers, as it indicates a significant shift in consumer preference towards these brands.

The fact that every Chinese brand in the top 10 grew in sales suggests that they are gaining traction in the market and are likely to continue this growth trajectory.

What it means for competitor response

Australian dealers will need to reassess their competitor analysis to include these Chinese brands, which are no longer niche players but serious contenders in the market.

The growth of Chinese brands will likely lead to increased competition in the market, which could impact pricing and margin for Australian dealers.

Impact on pricing and margin

To maintain market share, Australian dealers may need to review their pricing strategies to remain competitive, particularly in segments where Chinese brands are strong.

Action required

This week, dealers should review their sales data to identify areas where Chinese brands are gaining traction and develop a plan to counter this growth, such as offering competitive pricing or unique value-added services.

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →