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← Newsroom/Sales & market

Toyota cuts the wait as rivals turn up the heat

Compiled by ADME Newsroom from 1 source

First reported by Fleet Auto News · 26 October at 3:03 pm

Who's covering this — 1 article

Industry trade
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Image: Fleet Auto News

The quick read

Full coverage

Fleet Auto News·Industry trade·26 October at 3:03 pm

Toyota cuts the wait as rivals turn up the heat

Toyota’s latest sales briefing offered welcome news for fleet buyers: more stock is arriving, delivery times are improving and many models are moving towards a three-month wait. But it also raises a…

Read at Fleet Auto News →

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The quick read

  • Toyota is reducing wait times for fleet buyers with more stock arriving and many models moving towards a three-month wait
  • This change is likely a response to increasing competition from rivals
  • Fleet buyers will benefit from improved delivery times
  • Toyota's move may put pressure on other manufacturers to follow suit

For dealers: Australian dealers should be prepared to respond to increased competition and potential changes in customer expectations around delivery times

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Toyota's decision to cut wait times is a clear indication that the company is feeling the heat from its rivals, and is taking steps to maintain its competitive edge

What it means for the order bank

With many models moving towards a three-month wait, Toyota is effectively resetting customer expectations around delivery times, and other manufacturers will need to consider how to respond

This change is likely to have a significant impact on showroom traffic, as customers who may have been deterred by long wait times may now be more likely to visit a Toyota dealership

Competitor response

Other manufacturers will need to assess their own production and delivery capabilities, and consider whether they can match Toyota's new wait times, or risk losing sales to the competitor

Toyota's move may also put pressure on other manufacturers to review their pricing and margin strategies, as customers may be less willing to pay a premium for a vehicle that takes longer to deliver

Taking action

This week, dealers can take a decisive action by reviewing their own stock and ordering processes, and considering how they can work with their manufacturer to reduce wait times and stay competitive in the market

By taking proactive steps to address wait times, dealers can help to maintain customer satisfaction and loyalty, and stay ahead of the competition

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