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← Newsroom/From the OEMsUtes & 4x4s

Why the new Mitsubishi Pajero uses a ute platform

Compiled by ADME Newsroom from 2 sources

First reported by 7NEWS · 2 September at 4:50 pm

Who's covering this — 2 articles

Broadcast news: 1
Motoring press: 1

Image: 7NEWS

The quick read

Mitsubishi's new Pajero uses a ute platform to increase versatility.
The Pajero is a ladder-frame vehicle with ute underpinnings.
This design choice is intended to make the Pajero more capable and durable.
The use of a ute platform will impact the vehicle's competition in the 4x4 segment.

For dealers: The new Pajero's ute platform will likely attract a broader range of customers to Mitsubishi dealerships, increasing sales opportunities.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The use of a ute platform for the new Mitsubishi Pajero will directly impact the vehicle's versatility, a key factor for Australian buyers who often use their 4x4s for both on-road and off-road driving.

This increased versatility will likely attract a broader range of customers to Mitsubishi dealerships, potentially increasing showroom traffic and leading to more sales opportunities.

What it means for the order bank

Mitsubishi's decision to use a ladder-frame vehicle with ute underpinnings for the Pajero suggests the company is targeting buyers who prioritize capability and durability, which could lead to increased demand for the vehicle and impact stock levels.

As a result, dealers should be prepared to manage their inventory carefully to meet this potential demand, ensuring they have sufficient stock of the Pajero to capitalize on its popularity.

Competitor response and pricing

The Pajero's ute platform will also put it in direct competition with other 4x4s that use similar underpinnings, such as the Toyota Land Cruiser and Nissan Patrol, which could lead to a pricing and margin battle in the segment.

To remain competitive, Mitsubishi dealers will need to be strategic about their pricing and ensure they are offering competitive deals to customers, while also maintaining healthy margins.

Action plan

This week, dealers should review their current inventory and ordering processes to ensure they are prepared for the potential increase in demand for the Pajero, and consider offering competitive pricing and promotions to attract customers away from rival brands.

Go deeper — ADME analysis