2027 Range Rover Electric detailed, orders open in Australia
Compiled by ADME Newsroom from 2 sources
First reported by CarExpert ·
Image: CarExpert
The quick read
- The 2027 Range Rover Electric features a dual-motor 405kW/850Nm powertrain and up to 600km of NEDC range.
- Orders are open now, ahead of deliveries commencing in the new year.
- The Range Rover Electric will attract a different buyer demographic, valuing the brand's heritage and willing to pay a premium.
- Dealers need to be prepared to address concerns about charging infrastructure and total cost of ownership.
For dealers: The Range Rover Electric's arrival presents an opportunity for dealers to attract high-margin buyers and increase sales, but requires effective marketing and lead handling strategies.
AI-assisted summary of the coverage below — check the original reporting before relying on specifics.
ADME commentary
The ADME angle
The arrival of the 2027 Range Rover Electric will disrupt the luxury EV segment, where Australian buyers have limited options beyond Tesla and a handful of smaller European brands.
Competitor Response
Rivals like Mercedes-Benz and BMW will need to reassess their EV lineups, as the Range Rover Electric's 600km NEDC range and 405kW/850Nm powertrain set a new benchmark for performance and capability.
The 'full fat' Range Rover's electric variant will attract a different buyer demographic, one that values the brand's heritage and is willing to pay a premium for it, potentially commanding higher margins than the 'diet' Evoque, Velar, and other smaller Range Rover models.
Showroom Traffic and Stock
With orders open now, dealers can expect an influx of inquiries from buyers eager to experience the new electric Range Rover, and it's crucial that they have a solid understanding of the vehicle's features and benefits to convert these leads into sales.
The dual-motor powertrain and impressive range of the Range Rover Electric will be major drawcards, and dealers should be prepared to address any concerns about charging infrastructure and total cost of ownership.
Action Plan
This week, dealers should review their EV knowledge and training to ensure they can effectively communicate the value proposition of the Range Rover Electric to potential buyers, and start planning their marketing and lead handling strategies to capitalize on the expected surge in interest.
Full coverage
2027 Range Rover Electric detailed, orders open in Australia
Range Rover's first electric vehicle has been detailed, with a dual-motor 405kW/850Nm powertrain and up to 600km of NEDC range. Orders are open now, ahead of deliveries commencing in the new year.
Read at CarExpert →Range Rover Electric 2027 review: international first drive
Four distinct vehicles wear the Range Rover badge these days, but just one is known by some enthusiasts as the ‘full fat’ version. Forget the ‘diet’ Evoque, Velar and even the now well-established…
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