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© 2026 ADME. All rights reserved.PrivacyTermsEditorial standards
← Newsroom/EVs & hybridsChinese brands

Another luxury EV brand to enter Australia in 2027, with Chery’s Luxeed to bring high-end performance electric SUV

Compiled by ADME Newsroom from 2 sources

First reported by The Driven · 26 October at 6:48 am

Who's covering this — 2 articles

EV specialists
1
Motoring press
1
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Image: The Driven

The quick read

Full coverage

The Driven·EV specialists·26 October at 6:48 am

Another luxury EV brand to enter Australia in 2027, with Chery’s Luxeed to bring high-end performance electric SUV

Luxeed luxury electric SUV, the Stormax, heading to Australia in 2027 after global expansion announcement in China. The post Another luxury EV brand to enter Australia in 2027, with Chery’s Luxeed to…

Read at The Driven →
Chasing Cars·Motoring press·19 October at 11:00 am

Luxury Chery brand Exlantix coming to Australia mid-2027 with ES GT wagon and ET SUV models

Chery will launch yet another new brand in Australia in the middle of 2027, and this time it says it is targeting the likes of Zeekr and Denza. Exlantix –

Read at Chasing Cars →

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The quick read

  • Luxeed's Stormax luxury electric SUV will enter the Australian market in 2027
  • Chery will launch another new brand in Australia in mid-2027, targeting Zeekr and Denza
  • Luxeed is the second Chery brand confirmed for a local launch this month
  • The Stormax will arrive in Australia in the second quarter of 2027

For dealers: Australian dealers should prepare for increased competition in the luxury EV segment with the arrival of Luxeed and other new brands

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The entry of Luxeed into the Australian market in 2027 will put pressure on existing luxury EV brands to review their pricing strategies, particularly those targeting the same segment as the Stormax

Competitor Response

Zeekr and Denza, as targeted competitors, will need to assess their product offerings and marketing strategies to maintain market share in the face of new competition from Luxeed and other Chery brands

The second quarter 2027 launch of the Stormax provides a specific timeline for dealers to prepare for the increased competition, including potential adjustments to their stock and ordering processes

Showroom Traffic and Marketing

Dealers can expect increased showroom traffic from customers interested in the new luxury EV offerings from Chery, requiring effective lead handling strategies to capitalize on this interest

The mid-2027 launch of another new Chery brand will further intensify competition, making it essential for dealers to differentiate their marketing approaches to attract and retain customers

Action Plan

This week, dealers can start reviewing their current luxury EV inventory and pricing to identify potential gaps and opportunities, ensuring they are well-positioned to compete with the incoming Luxeed and other new brands

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →