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← Newsroom/EVs & hybridsChinese brands

Boxy Styling Has A Huge Cost: iCAUR V25 Review (iCAR)

Compiled by ADME Newsroom from 1 source

First reported by Chasing Cars · 22 October at 5:01 pm

Who's covering this — 1 article

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Image: Chasing Cars

The quick read

Full coverage

Chasing Cars·Motoring press·22 October at 5:01 pm

Boxy Styling Has A Huge Cost: iCAUR V25 Review (iCAR)

The new iCAUR V25 looks like a seriously rugged SUV, but does its upright styling create a major problem for electric range and efficiency? In this first drive, Tom Baker heads to Chery's home city…

Watch at Chasing Cars →

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The quick read

  • The iCAUR V25's boxy styling may compromise its electric range and efficiency
  • The V25 is a rugged SUV from Chinese brand Chery
  • Tom Baker's first drive review explores the V25's performance in Chery's home city
  • The review highlights a potential trade-off between styling and electric range

For dealers: Australian dealers should be aware of the potential drawbacks of boxy styling on electric vehicles as they advise customers on EV options

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The iCAUR V25's styling is a deliberate choice that reflects the brand's priorities, and dealers should be prepared to discuss the trade-offs with customers

What it means for the order bank

Dealers who stock the V25 will need to be prepared to address customer concerns about electric range and efficiency, potentially affecting sales and customer satisfaction

The V25's rugged styling may appeal to customers who prioritize aesthetics over range, but dealers will need to carefully manage customer expectations

Competitor response

Other Chinese brands, such as BYD and MG, may be watching the V25's reception closely, and dealers should be aware of the competitive landscape in the EV market

Dealers who can effectively communicate the V25's strengths and weaknesses will be better positioned to close sales and build customer loyalty

Action item

This week, dealers should review their sales scripts and customer materials to ensure they are prepared to address customer questions about the V25's electric range and efficiency

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →