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← Newsroom/EVs & hybridsChinese brands

iCaur V25 EV to lead Chery brand's Australian launch, V27 and V25 EREVs to follow

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 23 October at 7:57 am

Who's covering this — 1 article

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Image: CarExpert

The quick read

Full coverage

CarExpert·Motoring press·23 October at 7:57 am

iCaur V25 EV to lead Chery brand's Australian launch, V27 and V25 EREVs to follow

Chery’s iCaur will start with the electric V25 before adding two range-extender SUVs, with its first Australian arrival tipped for early 2027.

Read at CarExpert →

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The quick read

  • Chery's iCaur brand will launch in Australia with the electric V25 model
  • The V25 will be followed by two range-extender SUVs, the V27 and V25 EREVs
  • Chery's Australian launch is tipped for early 2027
  • The launch will introduce a new Chinese brand to the Australian market

For dealers: Australian dealers should prepare for increased competition in the EV and hybrid segments with the arrival of Chery's iCaur brand

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The arrival of Chery's iCaur brand in Australia will put pressure on existing dealers to review their EV and hybrid offerings and pricing strategies

What it means for the order bank

The V25's electric powertrain will appeal to customers looking for a zero-emissions vehicle, which could draw sales away from hybrid models from other brands

Competitor response

Other Chinese brands in the Australian market, such as MG and GWM, will likely respond to Chery's launch by reviewing their own product offerings and pricing strategies to remain competitive

Dealers who stock these brands will need to be prepared to adapt to any changes and communicate the value proposition of their models to customers

Taking action

This week, dealers can start by researching the Chery iCaur brand and its models to understand the features, pricing, and target market, and begin planning how to position their own EV and hybrid offerings in response to the new competition

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →