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← Newsroom/From the OEMsChinese brands

Chery Tiggo 9 named 2026 Wheels Best Value Large SUV

Compiled by ADME Newsroom from 1 source

First reported by Chery Australia (Newsroom) · 7 September at 10:00 am

Who's covering this — 1 article

OEM newsrooms: 1

Image: Chery Australia (Newsroom)

The quick read

Chery Tiggo 9 wins 2026 Wheels Best Value Large SUV award.
The award recognizes the Tiggo 9's value proposition in the large SUV segment.
The Tiggo 9's win highlights the growing influence of Chinese brands in the Australian market.
Established brands will need to reassess their pricing strategies to remain competitive.

For dealers: The Chery Tiggo 9's Best Value Large SUV award matters because it will attract price-sensitive buyers and put downward pressure on prices in the large SUV segment.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Chery Tiggo 9's Best Value Large SUV award is a direct challenge to established players in the Australian market, particularly those with high-priced offerings in the large SUV segment.

Competitor Response

Established brands will need to reassess their pricing strategies to remain competitive, as the Tiggo 9's value proposition will attract price-sensitive buyers.

The award also highlights the growing influence of Chinese brands in the Australian market, with Chery being a key player in this trend.

Pricing and Margin

Dealers representing established brands will need to carefully manage their pricing and margin expectations, as the Tiggo 9's presence will put downward pressure on prices.

The Tiggo 9's award is also a reminder that buyers are increasingly prioritizing value over traditional brand loyalty, which will require dealers to adapt their sales strategies.

Showroom Traffic

Dealers can expect an increase in showroom traffic from buyers interested in the Tiggo 9, and should be prepared to showcase the vehicle's features and value proposition.

To remain competitive, dealers should review their inventory and pricing strategies this week and consider offering competitive deals on large SUVs to counter the Tiggo 9's appeal.

Go deeper — ADME analysis